In 2011, Portugal, suffering the impact of the 2008 crisis, both for internal and external reasons, requested financial assistance from the Troika (IMF/ECB/EU). The Portuguese experienced company bankruptcies, cuts to salaries and pensions, rising unemployment and job insecurity and difficulties in paying their mortgages. Despite severe austerity programs and formal exit of the Troika, Portugal failed to reduce public debt. In this article, after giving a brief overview of development models, we will focus our attention on the impacts of the crisis in rural areas and the diverse perceptions of crisis by different groups and families. As a case study, we will consider the strategies employed by residents of a parish in the municipality of Barcelos (Braga, Minho), to reduce the damage caused by the crisis. Against the mainstream liberal perspective and the traditional Marxist thesis we sustain that rural people adopt an attitude of resiliency in relation to the austerity program and on the basis of empirical qualitative research methods we can witness creative familial strategies to survive: migration, exploiting the potentialities of the land, taking advantage of artisanal and commercial opportunities in order to cope with the difficulties caused by the crisis.