Publicado dic 14, 2012



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Ana María Ortega Álvarez

Teresa García Merino

María Valle Santos Álvarez

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Resumen

El objetivo de esta investigación es analizar el proceso de desarrollo de nuevos productos ( y las concepciones en las cuales este proceso contribuye a la renovación como mecanismo de renovación organizativa. Para ello se revisa la literatura sobre DNP desde la óptica de las capacidades dinámicas, que cubre el análisis del entorno y la redefinición del dominio de actividad, pasando por la reconfiguración de las capacidades operativas. De la revisión de la literatura se constata que los procesos de DNP se pueden reinterpretar como capacidades dinámicas y, por ello, pueden servir como mecanismos de renovación organizativa. Sin embargo, a partir de reconocer las limitaciones de esta concepción y la necesidad de recuperar el concepto de capacidad organizativa, se considera que la dinamización de estas capacidades representa un proceso de renovación más abierto e inspirado en los retos del entorno.

Keywords

new product development, dynamic capabilities, organizational capabilities, organizational renewaldesarrollo de nuevos productos, capacidades dinámicas, capacidades organizativas, renovación organizativadesenvolvimento de novos produtos, capacidades dinâmicas, capacidades organizacionais, renovação organizacional

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Cómo citar
Ortega Álvarez, A. M., García Merino, T., & Santos Álvarez, M. V. (2012). El desarrollo de nuevos productos a la luz y a la sombra de las capacidades dinámicas. Cuadernos De Administración, 25(45). https://doi.org/10.11144/Javeriana.cao25-45.dnpl
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