La motivación de compra de productos de comercio justo: propuesta de un índice de medición por diferencias sociodemográficas
Publicado
dic 14, 2012
Almetrics
Dimensions
Google Scholar
##plugins.themes.bootstrap3.article.details##
Resumen
Entre los diferentes campos de estudio del comercio justo, el basado en el análisis de las características del consumidor es de los más ricos e interesantes. El objetivo del texto es contribuir a dar respuesta a la pregunta sobre las motivaciones que llevan a los consumidores a comprar productos de comercio justo. Para ello, se analizan el concepto de comercio justo y la dimensionali-dad de las motivaciones de compra de este tipo de producto. El trabajo explora empíricamente las diferencias socio-demográficas entre los consumidores en-cuestados, sobre la base de un índice construido a partir de las puntuaciones de la motivación de compra en tiendas de comercio justo. Dicho índice permite describir diferencias de comportamiento por sexo, edad, nivel de estudios y nivel de ingresos. Los resultados muestran que el comercio justo es ampliamente conocido y que dimensiones sociales y funcionales motivan la compra.
Keywords
fair trade, consumer behavior, ethical consumption, measuring indexcomercio justo, comportamiento del consumidor, consumo ético, índice de medicióncomércio justo, comportamento do consumidor, consumo ético, índice de medição
References
Alvarado, J. (2009). Fair trade in Mexico and abroad: An alternative to the Walmartopia? Journal of Business Ethics, 88 (2), 301-317.
Anderson, T. W. y Cunninghan, W. H. (1972). The socially conscious consumer. Journal of Marketing, 36 (3), 23-31.
Arrizabalaga, I., Gibaja, J. J. y Mujika, A. (2007). Un estudio de la notoriedad del comercio justo entre los consumidores. Memorias del International Congress on Public and Non Profit Marketing University of Minho, Braga, Portugal.
Arteaga, F., Gallarza, M. y Gil, I. (2010). A new multiblock PLS based method to estimate causal models. En V. E. Vinzi et ál. (Eds.), Handbook of partial least squares. Berlín, Heidelberg: Springer-Verlag, Springer Handbooks of Computational Statistics.
Bansal, P. y Roth, K. (2000). Why companies go green: A model of ecological responsiveness. Academy of Management Journal, 43 (4), 717-736.
Bezencon, V. A. y Blili, S. B. (2011). Segmenting the market through the determinants of involvement: The case of fair trade. Psychology and Marketing, 28 (7), 682-708.
Bird, K. y Hughes, D. R. (1997). Ethical consumerism: The case of "fairly-traded" coffee. Business Ethics: A European Review, 6 (3), 159-167.
Bowen, B. (2001). Let's go fair. En: efta yearbook challenges of fair trade 2001-2003. Bruselas: efta.
Brinkmann, J. (2004). Looking at consumer behavior in a moral perspective. Journal of Business Ethics, 51 (2), 129-141.
Browne, A. W., Harris, P. J. C, Hofny-Collins, A. H. y Pasiecznik, W. R. R. (2000). Organic production and ethical trade: Definition, practice and links. Food Policy, 25 (3), 69-89.
Buendía, I., Coque, J. y García, J. V. (2001). Comercio justo. La ética en las relaciones comerciales dentro de un entorno globalizado. Distribución y Consumo, 56 (febrero-marzo), 23-33.
Calderón, H., Tarrazona, C. y González-Gallarza, M. (1998). Análisis de mercado en las organizaciones no lucrativas. Estudios sobre Consumo, 48 (4), 39-48.
Carraro, F., Fernández, R. y Verdú, J. (2006). El rompecabezas de la equidad: investigación y aportes críticos al movimiento de comercio justo. Barcelona: Icaria.
Carrigan, M. y Attalla, A. (2001). The myth of the ethical consumer - Do ethics matter in purchase behaviour? Journal of Consumer Marketing, 18 (7), 560-577.
Casati, D. y Sali, G. (2005). Il contenuto sociale dei prodotti. Indagine sul consumo responsabile. Milán: Franco Angeli.
Cowe, R. y Williams, S. (2000). Who are the ethical consumers? Manchester: Cooperative Bank.
Creyer, E. H. y Ross, Jr. W. T. (1997). The influence of firm behavior on purchase intention: Do consumers really care about business ethics? Journal of Consumer Marketing, 14 (6), 421-432.
De Pelsmacker, P., Driesen, L. y Rayp, G. (2005). Do consumers care about ethics? Willingness to pay for fair-trade coffee. The Journal of Consumer Affairs, 39 (2), 363-385.
De Pelsmacker, P., Janssens, W. y Mielants, C. (2005). Valores del consumidor y creencias, actitudes y comportamiento de compra respecto al comercio justo. Revista Internacional de Marketing Público y No Lucrativo, 2 (2), 50-69.
De Pelsmacker, P., Janssens, W., Sterckx, E. y Mie-lants, C. (2006). Fair-trade beliefs, attitudes and buying behaviour of Belgian consumers. International Journal of Non-Profit and Voluntary Sector Marketing, 11 (2), 125-138.
Diamantopoulos, A., Schlegelmilchb, B., Sinkovics, R. y Bohlen, G. M. (2003) Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business Research, 56 (6), 465-480.
Dickson, M. A. (2001). Utility of no-sweat labels for apparel consumers: Profiling label users and predicting their purchases. Journal of Consumer Affairs, 35 (1), 96-119.
Doran, C. J. (2009). The role of personal values in fair trade consumption. Journal of Business Ethics, 84 (4), 549-563.
European Free Trade Association (EFTA) (2001). Fair trade in Europe 2001; facts and figures on the fair trade sector in 18 European countries. Maastricht: Autor.
FINE (2001). Fair trade definition. Recuperado el 8 de marzo de 2009, de http://www.fair-trade-hub.com/support-files/fair-trade-definition.pdf
Francois-Lecompte, A. y Roberts, J. A. (2006). Developing a measure of socially responsible consumption in France. Marketing Management Journal, 16 (2), 50-66.
Freestone, O. M. y Mcgoldrick, P. J. (2008). Motivations of the ethical consumer. Journal of Business Ethics, 79 (4), 445-467.
Gielissen, R. y Graafland, J. (2009). Concepts of price fairness: Empirical research into the Dutch coffee market. Business Ethics, 18 (2), 165.
Gigliotti, M. (2009). Conoscenza e comportamento di acquisto dei prodotti equosolidali negli studenti universitari italiani. 8th International Congress Marketing Trends, París, enero 1617, 2009.
Guinot, C., Latreille, J. y Tenenhaus, M. (2001). PLS path modelling and multiple table analysis. Chemometrics and Intelligent Laboratory Systems, 58 (4), 247-259.
Gulbrandsen, L. H. (2006). Creating markets for eco-labelling: Are consumers insignificant? International Journal of Consumer Studies, 30 (5), 477-489.
Gummesson, E. (2005). Qualitative research in marketing: Road-map for a wilderness of complexity and unpredictability. European Journal of Marketing, 39 (3/4), 309-327.
Holbrook, M. B. (1999). Consumer value. A framework for analysis and research. Londres: Routledge.
Hulm, P. (2006). Fair trade as a business model. International Trade Forum, 2, 20-21.
Hultén, P. y Vanyushyn, V. (2010). A new research paradigm to analyse the threats against fair competition in the global marketplace. CompetitivenessReview, 20 (2), 182-195.
Intermon Oxfam (2007). Memoria 2006-07. Madrid: Autor.
King, M. F. y Bruner, G. (2000). Social desirability bias: A neglected aspect of validity testing. Psychology and Marketing, 17 (2), 79-103.
Krier, J. M. (2001). Fair trade in Europe 2001. Facts andfigures on thefair trade sector in 18 European countries. Bruselas: efta.
Langeland, L. (1998). On communicating the complexity of a green message. Part 1: The Max Havelaar case. Greener Management Internacional, 22, 96-107.
Leal, A. (2004). El marketing social en España: situación actual y estrategias para su desarrollo. Revista Internacional de Marketing Público y No Lucrativo, 1 (1), 35-52.
Littrell, M. A. y Dickson, M. A. (1999). Social responsibility in the global market, fair trade of cultural products. Thousand Oaks: Sage Publications.
Llopis-Goig, R. (2009). Consumo responsable y globalización reflexiva: un estudio referido al comercio justo en España. Revista Española del Tercer Sector, 11 (julio-septiembre), 145-165.
Loureiro, L. M., Mccluskey, J. J. y Mittelhammer, R. C. (2002). Will consumers pay a premium for eco-labelled appeals? Journal of Consumer Affairs, 36 (2), 203-219.
Low, W. y Davenport, E. (2005). Has the medium (roast) become the message? The ethics of marketing fair trade in the mainstream. International Marketing Review, 22 (5), 494-511.
Maietta, O. W. (2003). The hedonic price of fair-trade coffee for the Italian consumer. En Proceedings of the International Conference on Agricultural Policy Reform and the wto: Where are we Heading? Capri, International Conference.
Maignan, I. y Ferrell, O. C. (2001). Corporate citizenship as a marketing instrument. Concepts, evidence and research directions. European Journal of Marketing, 35 (1), 3-19.
Martins, R. D. (2011). Fair trade practices in the Northwest Brazilian Amazon (Review). Brazilian Administration Review, 8 (4), 412-432.
Miles, M. P. y Munilla, L. S. (1993). Eco-orientation: An emerging business philosophy? Journal of Marketing Theory and Practice, 1(2), 23-36.
Mohr, L. A. y Webb, D. J. (2005). The effects of corporate social responsibility and price on consumer responses. The Journal of Consumer Affairs, 39 (1), 121-147.
Montero, M. J. y Araque, R. A. (2005). Un sello para los productos de comercio justo en España: entre la oportunidad y la amenaza. Revista de Fomento Social, 60 (4), 491-518.
Moore, G. (2004). The fair trade movement: Parameters, issues and future research. Journal of Business Ethics, 53 (1-2), 73-86.
MORI (2000). European attitudes towards corporate social responsibility. Research for csr Europe. Londres: Autor.
MORI (2004). Tricks of the trade: How the fair trade brand has gone from strength to strength. Market and Opinion Research International (octubre 21). Recuperado el 12 de mayo 2009, de http:www.mori.com/pubinfo/doy/tricks-of -the-trade
Nichols, A. J. (2002). Strategic options in fair trade retailing. International Journal of Retail and Distribution Management, 30 (1), 6-17.
Ozcaglar-Toulouse, N., Shiu, E. y Shaw, D. (2006). In search of fair trade: Ethical consumer decision making in France. International Journal of Consumer Studies, 30 (5), 502-514.
Penelas, A., Cuesta, P., Sarro, M. y Gutiérrez, P. (2004). El marketing y las organizaciones no lucrativas: el marketing con causa (mcc). Revista Internacional de Marketing Público y No Lucrativo, 1 (1), 125-137.
Porter, M. E. y Kramer, M. R. (2006). Strategy and society: The link between competitive advantage and corporate social responsibility. Harvard Business Review, diciembre, 1-15.
Reed, D. y McMurtry, J. J. (2009). Fair trade, introduction. Journal ofBusinessEthics, 86, (1), 1-2.
Reed, D. (2009). what do corporations have to do with fair trade? positive and normative analysis from a value chain perspective. Journal of Business Ethics, 86 (4), 3-28.
Ritchie, J. y Lewis, J. (2003). Qualitative research practice: A guide for social science students and researchers. Londres: Sage Publications.
Roberts, J. A. (1996). Will the real socially responsible consumer behaviour?: A cluster analytic approach and its implications for marketing. Journal of Marketing Theory and Practice, 3 (4), 97-117.
Roman, S. y Munera, J. L. (2005). Determinants and consequences of ethical behaviour: An empirical study of sales people. European Journal of Marketing, 5/6 (3), 473-495.
Santacoloma, L. E. (2011). Análisis comparado de las condiciones de producción de dos asociaciones de productores de fruta del Occidente de Colombia para su participación en proyectos de comercio justo. riaa, 2 (2), 77-87.
Servera, D. y Baumert, T. (2010). csr & stakeholders in curricula. En Consortium Symbiosis (Ed.), Strategies and tools for stakeholders engagement - The handbook. Lisboa: Consortium Symbiosis.
Setem (2006). El comercio justo en España, 2006. Barcelona: Autor.
Shaw, D. y Shiu, E. (2003). Ethics in consumer choice: A multivariate modelling approach. European Journal ofMarketing, 37 (10), 1485-1498.
Sikula, A. y Costa, A. D. (1994). Are women more ethical than men? Journal of Business Ethics, 13, 859-871.
Solidaridad Internacional (2003). Recuperado el 4 de febrero de 2009, de http://www.solidaridad.org/imágenes/ publicaciones/74informes/sicomerciojusto.pdf
Steinrücken, T. y Jaenichen, S. (2006). Does the fair trade concept work? An economic analysis of social labels. Aussenwirtschaft, 61 (2), 189-209.
Stiglitz, J. E. (2002). El malestar en la globalización. Madrid: Santillana.
Tallontire, A., Rentsendorj, E. y Blowfield, M. (2001). Ethical consumers and ethical trade: A review of current literature. Greenwich Natural Resources Institute, Policy Series 12.
Thogersen, J. (1999). The ethical consumer. Moral norms and packaging choice. Journal of Consumer Policy, 22 (4), 439-460.
Tsatikis, J. y Ortiz-Buonafina, M. (1990). Ethical beliefs' differences of males and females. Journal of Business Ethics, 9 (6), 509-517.
Ulrich, P. y Sarasin, C. (1995). Facing public interest: The ethical challenge to business policy and corporate communications. Londres: Kluwer Academic Publications.
Varadarajan, P. y Menon, A. (1988). Cause-related marketing: A coaligment of marketing strategy and corporate philanthropy. Journal of Marketing, 52 (3), 58-74.
Vitell, S., Singhapakdi, J. y Thomas, J. (2001). Consumer ethics: An application and empirical testing of the Hunt-Vitell theory of Ethics. Journal of Consumer Marketing, 18 (2), 153-178.
Wempe, J. (2005). Ethical entrepreneurship and fair trade. Journal of Business Ethics, 60 (3), 211-220.
Wilkinson, J. (2007). Fair trade: Dynamic and dilemmas of a market oriented global social movement. Journal of Consumer Policy, 30 (3), 219-239.
Wimer, W. y Sargeant, A. (2006). Intuiciones a partir de la revisión de la literatura sobre marketing de causas. Revista Internacional de Marketing Público y No Lucrativo, 3 (1), 9-15.
Witkowski, T. H. (2005). Fair trade marketing: An alternative system for globalization and development. Journal ofMarketing Theory and Practice, 13 (4), 22-33.
Yan, J. y She, Q. (2011). Developing a trichotomy model to measure socially responsible behaviour in China. International Journal of Market Research, 53 (2), 253-274. doi:10.2501/IJMR-53-2-253-274
Anderson, T. W. y Cunninghan, W. H. (1972). The socially conscious consumer. Journal of Marketing, 36 (3), 23-31.
Arrizabalaga, I., Gibaja, J. J. y Mujika, A. (2007). Un estudio de la notoriedad del comercio justo entre los consumidores. Memorias del International Congress on Public and Non Profit Marketing University of Minho, Braga, Portugal.
Arteaga, F., Gallarza, M. y Gil, I. (2010). A new multiblock PLS based method to estimate causal models. En V. E. Vinzi et ál. (Eds.), Handbook of partial least squares. Berlín, Heidelberg: Springer-Verlag, Springer Handbooks of Computational Statistics.
Bansal, P. y Roth, K. (2000). Why companies go green: A model of ecological responsiveness. Academy of Management Journal, 43 (4), 717-736.
Bezencon, V. A. y Blili, S. B. (2011). Segmenting the market through the determinants of involvement: The case of fair trade. Psychology and Marketing, 28 (7), 682-708.
Bird, K. y Hughes, D. R. (1997). Ethical consumerism: The case of "fairly-traded" coffee. Business Ethics: A European Review, 6 (3), 159-167.
Bowen, B. (2001). Let's go fair. En: efta yearbook challenges of fair trade 2001-2003. Bruselas: efta.
Brinkmann, J. (2004). Looking at consumer behavior in a moral perspective. Journal of Business Ethics, 51 (2), 129-141.
Browne, A. W., Harris, P. J. C, Hofny-Collins, A. H. y Pasiecznik, W. R. R. (2000). Organic production and ethical trade: Definition, practice and links. Food Policy, 25 (3), 69-89.
Buendía, I., Coque, J. y García, J. V. (2001). Comercio justo. La ética en las relaciones comerciales dentro de un entorno globalizado. Distribución y Consumo, 56 (febrero-marzo), 23-33.
Calderón, H., Tarrazona, C. y González-Gallarza, M. (1998). Análisis de mercado en las organizaciones no lucrativas. Estudios sobre Consumo, 48 (4), 39-48.
Carraro, F., Fernández, R. y Verdú, J. (2006). El rompecabezas de la equidad: investigación y aportes críticos al movimiento de comercio justo. Barcelona: Icaria.
Carrigan, M. y Attalla, A. (2001). The myth of the ethical consumer - Do ethics matter in purchase behaviour? Journal of Consumer Marketing, 18 (7), 560-577.
Casati, D. y Sali, G. (2005). Il contenuto sociale dei prodotti. Indagine sul consumo responsabile. Milán: Franco Angeli.
Cowe, R. y Williams, S. (2000). Who are the ethical consumers? Manchester: Cooperative Bank.
Creyer, E. H. y Ross, Jr. W. T. (1997). The influence of firm behavior on purchase intention: Do consumers really care about business ethics? Journal of Consumer Marketing, 14 (6), 421-432.
De Pelsmacker, P., Driesen, L. y Rayp, G. (2005). Do consumers care about ethics? Willingness to pay for fair-trade coffee. The Journal of Consumer Affairs, 39 (2), 363-385.
De Pelsmacker, P., Janssens, W. y Mielants, C. (2005). Valores del consumidor y creencias, actitudes y comportamiento de compra respecto al comercio justo. Revista Internacional de Marketing Público y No Lucrativo, 2 (2), 50-69.
De Pelsmacker, P., Janssens, W., Sterckx, E. y Mie-lants, C. (2006). Fair-trade beliefs, attitudes and buying behaviour of Belgian consumers. International Journal of Non-Profit and Voluntary Sector Marketing, 11 (2), 125-138.
Diamantopoulos, A., Schlegelmilchb, B., Sinkovics, R. y Bohlen, G. M. (2003) Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business Research, 56 (6), 465-480.
Dickson, M. A. (2001). Utility of no-sweat labels for apparel consumers: Profiling label users and predicting their purchases. Journal of Consumer Affairs, 35 (1), 96-119.
Doran, C. J. (2009). The role of personal values in fair trade consumption. Journal of Business Ethics, 84 (4), 549-563.
European Free Trade Association (EFTA) (2001). Fair trade in Europe 2001; facts and figures on the fair trade sector in 18 European countries. Maastricht: Autor.
FINE (2001). Fair trade definition. Recuperado el 8 de marzo de 2009, de http://www.fair-trade-hub.com/support-files/fair-trade-definition.pdf
Francois-Lecompte, A. y Roberts, J. A. (2006). Developing a measure of socially responsible consumption in France. Marketing Management Journal, 16 (2), 50-66.
Freestone, O. M. y Mcgoldrick, P. J. (2008). Motivations of the ethical consumer. Journal of Business Ethics, 79 (4), 445-467.
Gielissen, R. y Graafland, J. (2009). Concepts of price fairness: Empirical research into the Dutch coffee market. Business Ethics, 18 (2), 165.
Gigliotti, M. (2009). Conoscenza e comportamento di acquisto dei prodotti equosolidali negli studenti universitari italiani. 8th International Congress Marketing Trends, París, enero 1617, 2009.
Guinot, C., Latreille, J. y Tenenhaus, M. (2001). PLS path modelling and multiple table analysis. Chemometrics and Intelligent Laboratory Systems, 58 (4), 247-259.
Gulbrandsen, L. H. (2006). Creating markets for eco-labelling: Are consumers insignificant? International Journal of Consumer Studies, 30 (5), 477-489.
Gummesson, E. (2005). Qualitative research in marketing: Road-map for a wilderness of complexity and unpredictability. European Journal of Marketing, 39 (3/4), 309-327.
Holbrook, M. B. (1999). Consumer value. A framework for analysis and research. Londres: Routledge.
Hulm, P. (2006). Fair trade as a business model. International Trade Forum, 2, 20-21.
Hultén, P. y Vanyushyn, V. (2010). A new research paradigm to analyse the threats against fair competition in the global marketplace. CompetitivenessReview, 20 (2), 182-195.
Intermon Oxfam (2007). Memoria 2006-07. Madrid: Autor.
King, M. F. y Bruner, G. (2000). Social desirability bias: A neglected aspect of validity testing. Psychology and Marketing, 17 (2), 79-103.
Krier, J. M. (2001). Fair trade in Europe 2001. Facts andfigures on thefair trade sector in 18 European countries. Bruselas: efta.
Langeland, L. (1998). On communicating the complexity of a green message. Part 1: The Max Havelaar case. Greener Management Internacional, 22, 96-107.
Leal, A. (2004). El marketing social en España: situación actual y estrategias para su desarrollo. Revista Internacional de Marketing Público y No Lucrativo, 1 (1), 35-52.
Littrell, M. A. y Dickson, M. A. (1999). Social responsibility in the global market, fair trade of cultural products. Thousand Oaks: Sage Publications.
Llopis-Goig, R. (2009). Consumo responsable y globalización reflexiva: un estudio referido al comercio justo en España. Revista Española del Tercer Sector, 11 (julio-septiembre), 145-165.
Loureiro, L. M., Mccluskey, J. J. y Mittelhammer, R. C. (2002). Will consumers pay a premium for eco-labelled appeals? Journal of Consumer Affairs, 36 (2), 203-219.
Low, W. y Davenport, E. (2005). Has the medium (roast) become the message? The ethics of marketing fair trade in the mainstream. International Marketing Review, 22 (5), 494-511.
Maietta, O. W. (2003). The hedonic price of fair-trade coffee for the Italian consumer. En Proceedings of the International Conference on Agricultural Policy Reform and the wto: Where are we Heading? Capri, International Conference.
Maignan, I. y Ferrell, O. C. (2001). Corporate citizenship as a marketing instrument. Concepts, evidence and research directions. European Journal of Marketing, 35 (1), 3-19.
Martins, R. D. (2011). Fair trade practices in the Northwest Brazilian Amazon (Review). Brazilian Administration Review, 8 (4), 412-432.
Miles, M. P. y Munilla, L. S. (1993). Eco-orientation: An emerging business philosophy? Journal of Marketing Theory and Practice, 1(2), 23-36.
Mohr, L. A. y Webb, D. J. (2005). The effects of corporate social responsibility and price on consumer responses. The Journal of Consumer Affairs, 39 (1), 121-147.
Montero, M. J. y Araque, R. A. (2005). Un sello para los productos de comercio justo en España: entre la oportunidad y la amenaza. Revista de Fomento Social, 60 (4), 491-518.
Moore, G. (2004). The fair trade movement: Parameters, issues and future research. Journal of Business Ethics, 53 (1-2), 73-86.
MORI (2000). European attitudes towards corporate social responsibility. Research for csr Europe. Londres: Autor.
MORI (2004). Tricks of the trade: How the fair trade brand has gone from strength to strength. Market and Opinion Research International (octubre 21). Recuperado el 12 de mayo 2009, de http:www.mori.com/pubinfo/doy/tricks-of -the-trade
Nichols, A. J. (2002). Strategic options in fair trade retailing. International Journal of Retail and Distribution Management, 30 (1), 6-17.
Ozcaglar-Toulouse, N., Shiu, E. y Shaw, D. (2006). In search of fair trade: Ethical consumer decision making in France. International Journal of Consumer Studies, 30 (5), 502-514.
Penelas, A., Cuesta, P., Sarro, M. y Gutiérrez, P. (2004). El marketing y las organizaciones no lucrativas: el marketing con causa (mcc). Revista Internacional de Marketing Público y No Lucrativo, 1 (1), 125-137.
Porter, M. E. y Kramer, M. R. (2006). Strategy and society: The link between competitive advantage and corporate social responsibility. Harvard Business Review, diciembre, 1-15.
Reed, D. y McMurtry, J. J. (2009). Fair trade, introduction. Journal ofBusinessEthics, 86, (1), 1-2.
Reed, D. (2009). what do corporations have to do with fair trade? positive and normative analysis from a value chain perspective. Journal of Business Ethics, 86 (4), 3-28.
Ritchie, J. y Lewis, J. (2003). Qualitative research practice: A guide for social science students and researchers. Londres: Sage Publications.
Roberts, J. A. (1996). Will the real socially responsible consumer behaviour?: A cluster analytic approach and its implications for marketing. Journal of Marketing Theory and Practice, 3 (4), 97-117.
Roman, S. y Munera, J. L. (2005). Determinants and consequences of ethical behaviour: An empirical study of sales people. European Journal of Marketing, 5/6 (3), 473-495.
Santacoloma, L. E. (2011). Análisis comparado de las condiciones de producción de dos asociaciones de productores de fruta del Occidente de Colombia para su participación en proyectos de comercio justo. riaa, 2 (2), 77-87.
Servera, D. y Baumert, T. (2010). csr & stakeholders in curricula. En Consortium Symbiosis (Ed.), Strategies and tools for stakeholders engagement - The handbook. Lisboa: Consortium Symbiosis.
Setem (2006). El comercio justo en España, 2006. Barcelona: Autor.
Shaw, D. y Shiu, E. (2003). Ethics in consumer choice: A multivariate modelling approach. European Journal ofMarketing, 37 (10), 1485-1498.
Sikula, A. y Costa, A. D. (1994). Are women more ethical than men? Journal of Business Ethics, 13, 859-871.
Solidaridad Internacional (2003). Recuperado el 4 de febrero de 2009, de http://www.solidaridad.org/imágenes/ publicaciones/74informes/sicomerciojusto.pdf
Steinrücken, T. y Jaenichen, S. (2006). Does the fair trade concept work? An economic analysis of social labels. Aussenwirtschaft, 61 (2), 189-209.
Stiglitz, J. E. (2002). El malestar en la globalización. Madrid: Santillana.
Tallontire, A., Rentsendorj, E. y Blowfield, M. (2001). Ethical consumers and ethical trade: A review of current literature. Greenwich Natural Resources Institute, Policy Series 12.
Thogersen, J. (1999). The ethical consumer. Moral norms and packaging choice. Journal of Consumer Policy, 22 (4), 439-460.
Tsatikis, J. y Ortiz-Buonafina, M. (1990). Ethical beliefs' differences of males and females. Journal of Business Ethics, 9 (6), 509-517.
Ulrich, P. y Sarasin, C. (1995). Facing public interest: The ethical challenge to business policy and corporate communications. Londres: Kluwer Academic Publications.
Varadarajan, P. y Menon, A. (1988). Cause-related marketing: A coaligment of marketing strategy and corporate philanthropy. Journal of Marketing, 52 (3), 58-74.
Vitell, S., Singhapakdi, J. y Thomas, J. (2001). Consumer ethics: An application and empirical testing of the Hunt-Vitell theory of Ethics. Journal of Consumer Marketing, 18 (2), 153-178.
Wempe, J. (2005). Ethical entrepreneurship and fair trade. Journal of Business Ethics, 60 (3), 211-220.
Wilkinson, J. (2007). Fair trade: Dynamic and dilemmas of a market oriented global social movement. Journal of Consumer Policy, 30 (3), 219-239.
Wimer, W. y Sargeant, A. (2006). Intuiciones a partir de la revisión de la literatura sobre marketing de causas. Revista Internacional de Marketing Público y No Lucrativo, 3 (1), 9-15.
Witkowski, T. H. (2005). Fair trade marketing: An alternative system for globalization and development. Journal ofMarketing Theory and Practice, 13 (4), 22-33.
Yan, J. y She, Q. (2011). Developing a trichotomy model to measure socially responsible behaviour in China. International Journal of Market Research, 53 (2), 253-274. doi:10.2501/IJMR-53-2-253-274
Cómo citar
Servera Francés et al., D. (2012). La motivación de compra de productos de comercio justo: propuesta de un índice de medición por diferencias sociodemográficas. Cuadernos De Administración, 25(45). https://doi.org/10.11144/Javeriana.cao25-45.mcpc
Número
Sección
Artículos