This article presents a series of measures for protecting insurance consumers in the context of liberalization of insurance markets, within the framework of current legal norms and institutions in the United Kingdom, Germany and Colombia. The comparison factors used in this study are (i) regulatory measures and (ii) bilateral and multilateral measures. Based on relevant legal aspects related to the liberalization of the European insurance market, this article concludes that the protection of insurance consumers in Colombia has several limitations and, consequently, that a greater intervention of the Colombian Regulator could be very beneficial for consumers.