Keywords
Cultural management
Cultural heritage
Cultural tourism
Urban marketing
Public policy
How to Cite
Abstract
This article identifies some of the main categories on cultural heritage included in the Santander departmental development plans (2008-11 and 2012-15), in order to characterize it according to diverse forms of conceptualization, management and bonds with other aspects. The grounded theory is the methodology used and from its analysis two closely linked concepts of cultural heritage were identified: culture and tourism. The research results show future risks and opportunities in the region. They emphasize that heritage is seen as the commemoration of the "santandereanidad" or department belonging feeling, tourism and regional development motor, which often emphasizes the financial potential of heritage and ignores the social and anthropological side that this encompasses.The journal Memoria y Sociedad is registered under a Creative Commons Attribution 4.0 International Public License. Thus, this work may be reproduced, distributed, and publicly shared in digital format, as long as the names of the authors and Pontificia Universidad Javeriana are acknowledged. Others are allowed to quote, adapt, transform, auto-archive, republish, and create based on this material, for any purpose (even commercial ones), provided the authorship is duly acknowledged, a link to the original work is provided, and it is specified if changes have been made. Pontificia Universidad Javeriana does not hold the rights of published works and the authors are solely responsible for the contents of their works; they keep the moral, intellectual, privacy, and publicity rights.
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