Keywords
awareness-raising
resource responsible management
future consequences
How to Cite
Abstract
It has been shown that raising awareness influences strongly the responsible use of water. However, awareness campaigns have a short-lasting effect and it has been noted that environmentally-friendly intentions are not always accompanied by positive behaviors. This work aims to influence the consumer’s attitudes, so that to induce a positive behavior of responsible consumption. This effort requires taking into consideration the discount based on the delay, i.e., to what extent a future consequence is deemed in the present as devaluated due to the distance in the time. Using studies dealing with the attitudes before the water saving and its influence on the consumption and, on the other hand, the effect of such influence on the delay-based discount regarding the people’s behavior when facing other problems, this work proposes an awareness campaign for saving water at home, in order to influence on the delay-based discount.
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