Keywords
Praia Grande
Preservation
Tourism
How to Cite
Abstract
This study aimed to examine the implications on the urban dynamics of the district of "Praia Grande", located in the historic city of Sao Luis, Brazil, related to the implementation of the Preservation and Urban Revitalization Program in the late 1970s. Documental research and participant observation to capture the changes brought about in its urban space were used. It is possible to see how the tourist refunctionalization impacted the central district physically and symbolically. Another finding is the approach taken by the contradictory cultural heritage in that a number of factors was selected to (re)build a sense of identity and memory of the city and, at the same time, that it contributed to the depersonalization when it became a mere product marketed for tourism.
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