INFLUENCE OF NEEDS AND LIFESTYLES ON THE BOP CONSUMER: AN PERSPECTIVE IN ECUADOR . Cuadernos de Desarrollo Rural, [S. l.], v. 19, 2022. DOI: 10.11144/Javeriana.cdr19.inlb. Disponível em: https://revistas.javeriana.edu.co/index.php/desarrolloRural/article/view/33044. Acesso em: 16 may. 2025.