Abstract
This article analyzes the effects of demographic transition on the structure and dynamics of the insurance market. The central research question is: how do population aging, the sustained decline in fertility rates, and increases in life expectancy reshape risk profiles, demand patterns, and the technical sustainability of insurance? Using an analytical-descriptive approach, recent demographic trends are examined in conjunction with actuarial variables such as claim frequency, severity, and duration. The findings reveal differentiated pressures across business lines, as well as the need for adjustments in pricing, reserving, and product design. The paper concludes that the insurance sector is undergoing a process of structural adaptation that requires technical innovation and the strengthening of prudential frameworks. Future research avenues are identified in areas related to longevity risk, dependency, and evolving insurance consumption patterns.
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