Abstract
The definition of a town´s identity is a contemporary problematic. The process of economic globalization, far from devastating with the regional or national particularities seems to have exacerbated them. For that reason, to look for the bases of the national or regional identity in the present forces to be dig in our own history to try to find out the real or mythical origins of the same one. But the identity is not an easy or univocal concept or of an immediate apprehension. It was neither in the past nor in the present. For that reason, this article aims to introduce the problematic of the identity form the theory of the social representations and as a case applied to the City of Mendoza, Argentina.The journal Memoria y Sociedad is registered under a Creative Commons Attribution 4.0 International Public License. Thus, this work may be reproduced, distributed, and publicly shared in digital format, as long as the names of the authors and Pontificia Universidad Javeriana are acknowledged. Others are allowed to quote, adapt, transform, auto-archive, republish, and create based on this material, for any purpose (even commercial ones), provided the authorship is duly acknowledged, a link to the original work is provided, and it is specified if changes have been made. Pontificia Universidad Javeriana does not hold the rights of published works and the authors are solely responsible for the contents of their works; they keep the moral, intellectual, privacy, and publicity rights.
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