Abstract
In actual times and due to our complex visual culture it seems almost impossible to build a speech that allows piecing a social story through the image. Nevertheless, this reflection has been a constant in the main voices that write about social studies: John Berger, Armando Silva, Roland Barthes, Adrián Gorelik, Néstor García Canclini, Demetrio Brisset, Boris Kossoy, Justo Villafañe, Gisel Freund, and Susan Sontag among others. This article mentions some theoretical speeches of the before named voices, the importance of image as an historical document its affirmed, and an analysis of some contemporary artists and their photographic work is developed so it can be examined the dichotomical image in urban Latin-American culture: The ideal/positive city and the real/negative city.The journal Memoria y Sociedad is registered under a Creative Commons Attribution 4.0 International Public License. Thus, this work may be reproduced, distributed, and publicly shared in digital format, as long as the names of the authors and Pontificia Universidad Javeriana are acknowledged. Others are allowed to quote, adapt, transform, auto-archive, republish, and create based on this material, for any purpose (even commercial ones), provided the authorship is duly acknowledged, a link to the original work is provided, and it is specified if changes have been made. Pontificia Universidad Javeriana does not hold the rights of published works and the authors are solely responsible for the contents of their works; they keep the moral, intellectual, privacy, and publicity rights.
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