The exhibition Vienna in the modernist architecture of Valencia, which started from the PhD Thesis of Maria MestreMartí, shows the influences of the capital of the Austro-Hungarian Empire in Valencia at the turn of the nineteenthand twentieth. Spreading the research results, as a step to avoid the intangible heritage to fall into oblivion, has ledus to the organization of the cultural route through the Jugendstil buildings in the city of Valencia, Spain, also involvingtourism, closely linked to heritage, as it is well known. It opened a possibility for the cultural tourism in the city,through the transfer of knowledge of the investigation to a non-specialized but interested public on the history of thecity. Collaboration between institutions has allowed us to complete the exhibition, and to implicate society, expandingits spreading and its multidisciplinary approach, which has resulted in an approximation to the architectural andheritage related culture to society.