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Charo Lacalle https://orcid.org/0000-0002-0024-6591

Beatriz Gómez Morales https://orcid.org/0000-0002-0557-528X

Resumen

El uso del entretenimiento en la comunicación mediática sobre salud viene siendo una estrategia habitual desde la década de los noventa; pero, aunque su eficacia ha sido reiteradamente probada, algunos estudiosos critican el sesgo de los mensajes y discuten sus beneficios. Esta investigación propone una metodología original que combina técnicas cuantitativas (SPSS) y aproximaciones cualitativas (socio-semiótica y script theory) para analizar la representación de la enfermedad, la discapacidad y el consumo de substancias tóxicas de los personajes femeninos de la ficción televisiva española. El análisis revela la ambivalencia entre la vocación didáctica de los relatos y la recurrencia de tópicos. Los resultados también muestran la escasa relevancia otorgada a la salud femenina ya la promoción de hábitos saludables.

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Keywords

Televisión, Ficción, Educación, Entretenimiento, Género.

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Cómo citar
Lacalle, C., & Gómez Morales, B. (2018). Educar entreteniendo: los problemas de salud de los personajes femeninos en la ficción TV española. Signo Y Pensamiento, 37(73). https://doi.org/10.11144/Javeriana.syp37-73.eeps
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