Abstract
The network is made up of fourteen countries that have congregated actively through a platform whereby they share knowledge and experiences concerning the strategic management of communication in organizations. dircom is a key element for corporate development in the new business context; it enhances the development of ethical attitudes through education, and consolidates professional projection in order to establish the integral management of communication in Latin America.This journal is registered under a Creative Commons Attribution 4.0 International Public License. Thus, this work may be reproduced, distributed, and publicly shared in digital format, as long as the names of the authors and Pontificia Universidad Javeriana are acknowledged. Others are allowed to quote, adapt, transform, auto-archive, republish, and create based on this material, for any purpose (even commercial ones), provided the authorship is duly acknowledged, a link to the original work is provided, and it is specified if changes have been made. Pontificia Universidad Javeriana does not hold the rights of published works and the authors are solely responsible for the contents of their works; they keep the moral, intellectual, privacy, and publicity rights.
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