Keywords
Descentralización
Organizaciones
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Abstract
Este artículo pretende dar una visión más enriquecida de la comunicación social en los procesos de cambio social, teniendo en cuenta la gran responsabilidad que tiene esta ciencia en la evoluación y desarrollo de la sociedad optando por alternativas capaces de dar respuesta a las innovaciones que ésta presenta.This journal is registered under a Creative Commons Attribution 4.0 International Public License. Thus, this work may be reproduced, distributed, and publicly shared in digital format, as long as the names of the authors and Pontificia Universidad Javeriana are acknowledged. Others are allowed to quote, adapt, transform, auto-archive, republish, and create based on this material, for any purpose (even commercial ones), provided the authorship is duly acknowledged, a link to the original work is provided, and it is specified if changes have been made. Pontificia Universidad Javeriana does not hold the rights of published works and the authors are solely responsible for the contents of their works; they keep the moral, intellectual, privacy, and publicity rights.
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