Measuring the Quality of Online Comments: A Methodological Proposal from Journalistic Sites in Portugal, Brazil and Spain
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Jul 25, 2022
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Abstract
In the last decade there have been several debates about the relevance of online news comments. While some question the hate speech that is verified in these spaces, others highlight the possibility of exchanging opinions. This paper proposes a methodological tool to measure the quality of online news comments, using a sample of 300 comments on highly visible websites in Portugal (Público; Sapo), Spain (El País; 20 Minutos) and Brazil (UOL; Folha S. Paulo). The results determine that commentators tend to use a little personal argumentation (82.3%), although relevant to the discussion in question (60.3%), with few grammatical errors (14.7%) or aggressive interventions (31.7%). Following the Online Comment Policy Evaluation Model (Known in Spanish as mponc), it is concluded that websites with quality comment moderation systems attract more relevant and timely interventions.
Keywords
Média, Online, Comentário, Notícias, QualidadeMedia, Online, Commentary, News, QualityMedios de comunicación, online, Comentarios, Noticias, Calidad
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Boczkowski, P. (2004). “The Processes of Adopting Multimedia and Interactivity in Three Online Newsrooms”. Journal of Communication, 54(2), pp. 197-213.
Carpentier, N., Dahlgren, P. & Pasquali, F. (2013). “Waves of media democratization: a brief history of contemporary participatory practices in the media sphere”. Convergence, 19(3), pp. 287-294. https://doi.org/10.1177/1354856513486529
Cho, D. & Kwon, K. (2015). “The impacts of identity verification and disclosure of social cues on flaming in online user comments journal homepage”. Computers in Human Behaviour, 51, pp. 363–372. https://doi.org/10.1016/j.chb.2015.04.046
D’Haenens, L.; Willen, J. & heinderyckx, F. (Eds.). (2019). Images of immigrants and refugees in Western Europe. Media representations, public opinion, and refugees’ experiences. Lovaina, Leuven University Press.
Dayan, D. & Abrantes, J. C. (2006). Televisão: das Audiências aos Públicos. Lisboa, Livros Horizonte.
Deuze, M. (2001). “Understanding the Impact of the Internet. New Media Professionalism, Mindsets and Buzzwords”. EJournalist, 1(1).
Gallagher, J. (2018). “Considering the Comments: Theorizing Online Audiences as Emergent Processes”. Computers and Composition, 48, pp. 34-48. https://doi.org/10.1016/j.compcom.2018.03.002
Gonçalves, J. (2014). “O Jogo da Participação: pensamento estratégico nas caixas de comentários dos jornais online”. Dissertação de Mestrado. Universidade do Minho, Braga.
González-Pedraz, C. & Pérez-Rodríguez, A. (2019). “Participación y perfil de los usuarios que comentan noticias de ciencia y salud online: estudio de caso”. Perspectivas de la Comunicación, 12(1), pp. 101-115. http://dx.doi.org/10.4067/S0718-48672019000100101
Hamilton, J. (2003). “Remaking media participation in early modern England”. Journalism, 4(3), pp. 293–313.
Held, D. (1996). Models of democracy. Cambridge e Stanford: Polity Press and Stanford University Press.
Jang, Y.; Kim, H. & Jung, Y. (2016). “A mixed methods approach to the posting of benevolent comments online”. International Journal of Information Management, 36(3), pp. 414–424. https://doi.org/10.1016/j.ijinfomgt.2016.02.001
Kruger, J & Dunning, D. (1999). “Unskilled and Unaware of It: How Difficulties in Recognizing One's Own Incompetence Lead to Inflated Self-Assessments”. Journal of Personality and Social Psychology, 77(6), pp. 1121–34.
Latour, B. (2011). Networks, Societies, Spheres – Reflections of an Actor-Network Theorist. International Journal of Communication, 5, pp. 796-810.
Lebre, M. (2020). “Jornalismo on-line e os comentários dos leitores: interatividade, moderação e deliberação na mídia G1”. Dissertação de Mestrado. Universidade Nova de Lisboa, Lisboa.
Lippman, W. (1922). Public opinion. Nova Iorque: Free Press.
Margolis, H. (1984). Selfishness, altruism, and rationality. Chicago: The University of Chicago Press.
Molm, L. D. (1997). Coercive power in social exchange. Cambridge, University Press.
Moreno, R. (2006). “Citizens and media cultures: hidden behind democratic formality”. Global Media and Communication, 2(3), pp. 299–313.
Mouffe, C. (2000). The democratic paradox. Londres: Verso.
Newman, N., Fletcher, R., Kalogeropoulos, A. & Nielsen, R. (2019). Reuters Institute Digital News Report 2019. Reuters Institute for the Study of Journalism. Recuperado de https://reutersinstitute.politics.ox.ac.uk/sites/default/files/inline-files/DNR_2019_FINAL.pdf
Entidade Reguladora para a Comunicação Social (5 de fevereiro de 2020). “Participação contra o jornal Sol a propósito da publicação de comentários ofensivos”. Recuperado de https://bit.ly/3dgt6bR
Perry, C. (1973). “Ethics and democracy”. Ethics, 83(2), pp. 87-107.
Quivy, R. & Campenhoudt, L. (1992). Manual de investigação em Ciências Sociais. Lisboa: Gradiva.
Reagle, J. (2015). Reading the comments. Cambridge, MIT Press.
Santaella, L. & Cardoso, T. (2015). “O desconcertante conceito de mediação técnica em Bruno Latour”. Matrizes, 9(1), pp. 167-185. https://www.revistas.usp.br/matrizes/article/download/100679/99413/175783
Silva, M. (2012). “Newsroom Practices and Letters-to-the-Editor. An Analysis of Selection Criteria”. Journalism Practice, 6(2), pp. 250–263. https://doi.org/10.1080/17512786.2011.629124
Simón, F. (2006). “Ritual participation and collective identity in the roman republic: censvs and lvstrvum”. In: Simón, F. et al. (eds.): Repúblicas y ciudadanos: modelos de participación cívica en el mundo antíguo (pp. 110-157). Barcelona: Publicacions i Edicions Universitat de Barcelona.
How to Cite
Ribeiro, F., & Assunção, C. . (2022). Measuring the Quality of Online Comments: A Methodological Proposal from Journalistic Sites in Portugal, Brazil and Spain. Signo Y Pensamiento, 41. https://doi.org/10.11144/Javeriana.syp41.mqco
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