The act of communicating for social change: ethical and political communications. Interview with Alfonso Gumucio Dagron
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In this article, based on his academic and work experience, Alfonso Gumucio Dagron describes the concept of communication for social change as the most recent of all dependency theories and approaches to the field of communications. He argues that the concept centers on the systematization of experiences, since it [the concept] facilitates the process of recovering the knowledge engendered by social dialogue, starting from the lessons both narrated and learned by the communities. At the same time, he holds that the most suitable methodology to revitalize communication experiences for social change is through participatory action research (par), because it allows both research and partaking in social processes from the academic and professional perspective when building participatory, dialogical, and collective dynamics.
Communication for social change, Participatory action research, Transforming social reality, Communication processes, Educating communicatorsComunicação para mudança social, Pesquisa participativa de ação, Transformação da realidade social, Processos de comunicação, Treinamento de comunicadoresComunicación para el cambio social, Investigación acción-participación, Transformación de la realidad social, Procesos de comunicación, Formación de comunicadores