Throughout most of the 20th century, radio has contributed to spreading a nationalistic discourse in the process of Mexico’s state formation. In the Yucatan, three governmental radio stations now broadcast in Maya, use an iconography that resembles that used by official nationalism, and have a closer and more direct contact with the indigenous population than any other medium in history. The radio stations seem to muster everything needed to reproduce the official discourse easily. However, an iconographic analysis of the images projected by the radio stations and interviews with the creators of the iconography reveal that only part of the official nationalist discourse is accepted, while another part is adapted, reinvented, and questioned… in one word, negotiated. Although the radio stations belong to the government, they promote a Mayan rather than a Mexican mestizo identity.