Palavras-chave
crenças
atitudes
meios de comunicação
alunos
Como Citar
Resumo
A presente pesquisa tem como propósito avaliar as propriedades psicométricas de duas escalas e identificar as atitudes e crenças face aos meios de comunicação de universitários no sul do Chile. Desenhou-se um instrumento a partir das Escalas de Crenças face aos Meios (ECM) e Atitudes face aos Meios (EAM), a fim de avaliar as crenças e atitudes da população mencionada face aos meios. A amostra esteve composta por 187 alunos universitários da cidade de Temuco, Chile.
A escala foi submetida a Análise Fatorial Exploratório e ficou constituída por duas sub-escalas: as crenças ao redor dos meios (ECM) e as atitudes face aos meios (EAM).
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