Given the urgency of new evangelization, envisioned by the Vatican Council and carried out by the supreme Magisterium of the Catholic Church, this article explores an issue of the current scenario: evangelization. With this purpose, the article refers to the concept of “liquid modernity” of Sociologist Zigmund Bauman, as a deliberated selection to introduce the extension of the problem and to favor the debate of the John Paul II for the New Evangelization Chair, that Pontificia Universidad Católica de Sao Paulo is trying to foster.