The Medium is the Myth: Between McLuchan and Barthes
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Abstract
This article sets a dialogue between the concept of medium –as presented by Marshall McLuhan– and the concept of myth –as articulated by Roland Barthes– to evidence their similar anchoring, and thus bring closer the work of these two thinkers, whose different starting points notwithstanding, converge conceptually to better grasp the notion of macromyth, and become aware of the bearing this construction has upon the renowned McLuhan statement: the medium is the message.
Keywords
McLuhan, Barthes, mito, medio, macro-mitoMcLuhan, Barthes, myth, medium, macro-myth
References
How to Cite
Roncallo, S., & Uribe Jongbloed, E. (2013). The Medium is the Myth: Between McLuchan and Barthes. Universitas Philosophica, 30(61). Retrieved from https://revistas.javeriana.edu.co/index.php/vniphilosophica/article/view/10642
Section
Articles