Human pleasure is considered from various points of view as a crucial internal and vital impulse. However, we relate to it with ambivalence, since it is also a space for institutional control and social repression in multiple levels. Pleasure also plays a crucial role in our perception of justice, and hence it might also play a key role in an investigation of the unconscious psychology of society. This article, therefore, defends the need for a critical theory that links the psychological, philosophical, and sociological aspects of pleasure with the various forms of domination in modern capitalist and consumer society.