La capacidad dinámica de ripostar en la empresa: confrontar entornos volátiles
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dic 13, 2013
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Resumen
Este artículo desarrolla conceptual y teóricamente una capacidad dinámicatácita en la literatura sobre recursos y capacidades que no ha sido tratada conla debida minuciosidad: la capacidad de ripostar, es decir, de responder al entorno,en particular, la capacidad para enfrentar oportunidades, amenazas y situaciones de crisis de origen exógeno. Esta capacidad es imprescindible enun mundo competitivo como el actual y, en especial, en países que han abier tosus economías. El artículo analiza las capacidades específicas que formanparte de esta capacidad, como la vigilancia del entorno, el diseño de respuestasy su ejecución. Además, presenta dos ejemplos que ilustran la forma en quealgunas empresas colombianas manejan esta capacidad.
Keywords
dynamic, responsiveness, learning, capabilitydinámica, ripostar, aprendizaje, capacidaddinâmica, ripostar, aprendizagem, capacidade
References
Adorno, T. (1984). Dialéctica negativa. Madrid:
Taurus.
Andrews, K. (1985). El concepto de estrategia de la
empresa. Universidad de Navarra: Orbi.
Aristóteles (1972). Metafísica (2a ed.). Madrid:
Espasa-Calpe.
Ansoff, H. I. (1976). La estrategia de la empresa.
Pamplona: Universidad de Navarra.
Barnard, C. (1938). Las funciones de los elementos
dirigentes. Madrid: Instituto de Estudios
Políticos.
Barney, J. (1991). Firm resources and sustained
competitive advantage. Journal of management,
17, 99-120.
Benner, M. (2009). Dynamic or static capabilities?
Process management practices and response to
technological change. Journal of product innovation
management, 26, 473-486.
Bertalanfy, L. (1975). Perspectives on general system
theory. New York: Braziller.
Burns, T. and Stalker, G. M. (1961). The management
of innovations. London: Tavistock.
Chandler, A. (1962). Strategy and structure.Cambridge:
The MIT Press.
Chandler, J. and Cockler, P. (1982).Techniques of
scenario planning. London: McGraw-Hill.
Chesbrough, H. (2009). Innovación abierta Barcelona:
Plataforma.
Collins, J. (2010) ¿Cómo caen los poderosos? Bogotá:
Norma.
Collins, J. y Hansen, M. (2013). Empresas grandiosas.
Bogotá: Norma.
D’Aveni, R. (1994). Hypercompetition. New York:
The Free Press
Day, G. and Schoemaker, P. (2006). Peripheral vision
Boston: Harvard Business Review Press.
De Bono, E. (1992). Pensamiento creativo. Barcelona:
Paidos.
DiMaggio, P. and Powell, W. (1983). The iron cage
revisited: Institutional isomorphism and collective
rationality in organizational fields. American
Sociological Review, 48 (2), 147-160.
Dru, J. (2007). Disrupción. Bogotá: Planeta.
Drucker, P. (1985). Innovation and entrepreneurship.
New York: Harper and Row .
Eisenhardt, K. and Martin, J. (2000). Dynamic capabilities:
What are they? Strategic Management
Journal, 20 (10/11), 1105-1121.
Fayol, H. (1980). Administración industrial y general.
Buenos Aires: El ateneo.
Gandlgruber, B. (2010). Instituciones, coordinación
y empresas. México: Anthropos-Cuajimalpa.
Gavetty, G. (2011). The new psychology of strategic
leadership. Harvard Business Review, July-
August, 118-125.
Godet, M. (1995). De la anticipación a la acción.
México: Alfaomega.
Goleman, D. (1999). La inteligencia emocional en
la empresa. Buenos Aires: Vergara.
Gordon, W. (1989), Sinéctica: historia, evolución y
método. En G. David y J. Scott. Estrategias para
la creatividad. Buenos Aires: Paidos.
Grove, A. (1997). Only the paranoid survive. London:
Harper Collins.
Haeckel (2000). La empresa adaptable. México:
MGraw-Hill.
Hamel, G. (2000). Liderando la revolución. Bogotá:
Norma.
Hamel, G. (2012). Lo que importa ahora. Bogotá:
Norma.
Hamel, G. and Prahalad, C. K. (1990). The core competences
of the corporation. Harvard Business
Review, 68 (3), 79-91.
Hamel, G. and Prahalad, C. K. (1994). Competing
for the future. Boston: Harvard Business School
Press.
Hamel, G. and Valikangas, L. (2003).The quest for
resilience. Harvard Business Review, September,
52-63.
Hegel, F. (1985). Lógica. Barcelona, Orbis.
Helfat, C., Finkelstein, S., Mitchell, W., Peteraf,
M., Singh, H., Teece, D. and Winter, S. (2007).
Dynamic capabilities: Understanding strategic
change in organizations. Hong Kong: Blackwell.
Heráclito. (1985). La sabiduría presocrática. Madrid:
Sarpe.
Joachimsthaler, F. (2008). Ver lo evidente. Barcelona:
Deusto.
Kanter, R. (2006). Confianza. Bogotá: Norma.
Kaplan, R. y Norton, D. (2000).Cuadro de mando
integral. Barcelona: Gestión 2000.
Kaplan, R. and Norton, D. (2008). The execution
premium. Barcelona: Beusto.
Kast, F. y Rosenzweig, J. (1979). Administración en
la organización: un enfoque de sistemas. México
DF: McGraw-Hill.
Khadem, R. (2002). Alineación total. Bogotá: Norma
Kianto, A. and Ritala, P. (2010). A knowledge-based
perspective on dynamic capabilities. In S. Wall
et al. Strategic reconfigurations: Building capabilities
in rapid innovation-based industries.
Massachusetts: Mixed sources.
Klingebiel, R. (2010). Deploying strategic initiatives:
Further consideration of the flexibilitystability
balance. In S. Wall et al. Strategic reconfigurations:
Building capabilities in rapid
innovation-based industries. Massachusetts:
Mixed sources.
Klingebiel, R. and Lange, D. (2010). Strategic value
chain redefinitions: operationalizing the dynamic
capabilities view. In S. Wall et al. Strategic
reconfigurations: Building capabilities in rapid
innovation-based industries. Massachusetts:
Mixed sources.
Kotler, P. y Caslione, J. (2009). Caótica. Bogotá:
Norma.
Lambert, J, Tikkanen, H. Nokelainen, T. and Suur-
Inkeroinen, H. (2009). Competitive dynamics,
strategy consistency, and organizational survival.
Strategic management Journal, 30, 45-60.
Lavie, D. (2006). Capability reconfiguration: an
analysis of incumbent responses to technological
change. Academy of Management Review,
31 (1), 153-174.
Lawrence, P. y Lorsch, J. (1973). Organización y
ambiente. Barcelona: Labor.
Le Mans, G., Hannan, M. y Pólos, L. (2011). Founding
conditions, learning and organizational life
change: Age dependence revisited. Administrative
Sciences Quarterly, 56, 95-126.
Leonard-Barton, D. (1992). Core capabilities or core
rigidities: A paradox in managing new product
development. Strategic management Journal,
13, 111-125.
Levinthal, D. (2000). Organizational capabilities in
complex world. In G. Dosi, R. Nelson and S.
Winter. The nature and dynamics of organizational
capabilities. New York: Oxford University.
Levitt, T. (1995). La globalización de los mercados.
La Esencia del Marketing (vol. I). Bogotá:
Norma.
Madse, E. (2010). A dynamic capability framework:
Generic types of dynamic capabilities and their
relationships to entrepreneurship. In S. Wall et
al. Strategic reconfigurations: Building capabilities
in rapid innovation-based industries.
Massachusetts: Mixed sources.
Martin. R. (2002). Ideas opuestas, soluciones creativas.
Bogotá: Norma.
McCarthy, I. and Gordon, B. (2010). Leveraging
dynamic capabilities: A contingent management
control system approach. In S. Wall et al. Strategic
reconfigurations: Building capabilities in
rapid innovation-based industries. Massachusetts:
Mixed sources.
Mendoza, J. M. (2006). Innovación por lo alto. Bogotá:
Asesores del 2000.
Mendoza, J. M. (2011a). The organizational imagination.
Ide@s Concyteg, 6 (74), 940-958.
Mendoza, J. M. (2011b). Decisiones estratégicas.
Barranquilla: Uninorte.
Nelson, R. and Winter, S. (1982). An evolutionary
theory of economic change. Cambridge: Harvard
University Press.
Nelson, R. and Winter, S. (2002). Evolutionary
theorizing in Economics. Journal of Economic
Perspectives, 16 (2), 23-46.
Osborn, A. F. (1953). Applied Imagination. New
York: Scribner.
Patel, P. and Pavitt, K. (2000). How technological
competencies define the core (not the boundaries)
of the firm. In G. Dosi, R. Nelson and S.
Winter. The nature and dynamics of organizational
capabilities. New York: Oxford University.
Prigogine, I. (2008). Las leyes del caos. Barcelona:
Drakontos.
Penrose, E. (1962). The theory of the growth of the
firm. Oxford: Oxford University Press.
Pisano, G. (2000). In search of dynamic capabilities:
The origins of R&D competence of biopharmaceuticals.
In G. Dosi, R. Nelson and S. Winter.
The nature and dynamics of organizational capabilities.
New York: Oxford University.
Portfolio (2013, abril 29). Subsidios acabarán con el
sector lácteo: ANDI.
Porter, M. (1980). Competitive strategy. New York:
Free Press.
Porter, M. (1985). Competitive advantage. New
York: Free Press.
Porter, M. (1990).The competive advantage of nations.
New York: Free Press.
Porter, M. (1998). Clusters and the new economics
of competition. Harvard Business Review, Nov.-
Dec., 77-90.
Reichheld, F. (1996). El efecto de la lealtad. Barcelona,
Norma.
Ries, A. y Trout, J. (1986). La guerra de la mercadotecnia.
México: McGraw-Hill.
Schopenhauer, A. (2007). El mundo como voluntad
y representación. Madrid: Mestas.
Simon, H. (1972 ). El comportamiento administrativo.
Madrid: Aguilar.
Sirmon, D. and Hitt. M. (2009). Contingencies
within dynamic managerial capabilities: Interdependent
effects of resources investment and
deployment on firm performance. Strategic Management
Journal, 30, 1375-1394.
Stalk,G. y Houth, Th. (1991). Compitiendo contra
el tiempo. Madrid: Ciencias de la Dirección.
Schumpeter, J. (1978). Teoría del desenvolvimiento
económico. México: Fondo de Cultura Económica.
Schneider, B. (2007). Resiliencia. Bogotá: Norma.
Stieglitz, N. and Hein, K. (2007). Innovation and the
role of complementarities in a strategic theory
of the firm. Strategic Management Journal,
28, 1-15.
Teece, D., Pisano, G. and Shuen, A. (1997). Dynamic
capabilities and strategic management. Strategic
Management Journal, 18 (7), 509-533.
Teece, D., Pisano, G. and Shuen, A. (2000). Dynamic
capabilities and strategic management. In G.
Dosi, R. Nelson and S. Winter. The nature and
dynamics of organizational capabilities. New
York: Oxford University.
Teece, D. (2009). Dynamic capabilities. Oxford:
Oxford.
Tofler, A. (1985). La empresa flexible. Barcelona:
Plaza & Janes.
Wernerfelt, B. (1984). A resources-based view of
the firm.Strategic Management Journal, 5 (2),
171-180.
Winter, S. (2003). Understanding dynamic Capabilities.
Strategic Management Review, 24,
991-995.
Taurus.
Andrews, K. (1985). El concepto de estrategia de la
empresa. Universidad de Navarra: Orbi.
Aristóteles (1972). Metafísica (2a ed.). Madrid:
Espasa-Calpe.
Ansoff, H. I. (1976). La estrategia de la empresa.
Pamplona: Universidad de Navarra.
Barnard, C. (1938). Las funciones de los elementos
dirigentes. Madrid: Instituto de Estudios
Políticos.
Barney, J. (1991). Firm resources and sustained
competitive advantage. Journal of management,
17, 99-120.
Benner, M. (2009). Dynamic or static capabilities?
Process management practices and response to
technological change. Journal of product innovation
management, 26, 473-486.
Bertalanfy, L. (1975). Perspectives on general system
theory. New York: Braziller.
Burns, T. and Stalker, G. M. (1961). The management
of innovations. London: Tavistock.
Chandler, A. (1962). Strategy and structure.Cambridge:
The MIT Press.
Chandler, J. and Cockler, P. (1982).Techniques of
scenario planning. London: McGraw-Hill.
Chesbrough, H. (2009). Innovación abierta Barcelona:
Plataforma.
Collins, J. (2010) ¿Cómo caen los poderosos? Bogotá:
Norma.
Collins, J. y Hansen, M. (2013). Empresas grandiosas.
Bogotá: Norma.
D’Aveni, R. (1994). Hypercompetition. New York:
The Free Press
Day, G. and Schoemaker, P. (2006). Peripheral vision
Boston: Harvard Business Review Press.
De Bono, E. (1992). Pensamiento creativo. Barcelona:
Paidos.
DiMaggio, P. and Powell, W. (1983). The iron cage
revisited: Institutional isomorphism and collective
rationality in organizational fields. American
Sociological Review, 48 (2), 147-160.
Dru, J. (2007). Disrupción. Bogotá: Planeta.
Drucker, P. (1985). Innovation and entrepreneurship.
New York: Harper and Row .
Eisenhardt, K. and Martin, J. (2000). Dynamic capabilities:
What are they? Strategic Management
Journal, 20 (10/11), 1105-1121.
Fayol, H. (1980). Administración industrial y general.
Buenos Aires: El ateneo.
Gandlgruber, B. (2010). Instituciones, coordinación
y empresas. México: Anthropos-Cuajimalpa.
Gavetty, G. (2011). The new psychology of strategic
leadership. Harvard Business Review, July-
August, 118-125.
Godet, M. (1995). De la anticipación a la acción.
México: Alfaomega.
Goleman, D. (1999). La inteligencia emocional en
la empresa. Buenos Aires: Vergara.
Gordon, W. (1989), Sinéctica: historia, evolución y
método. En G. David y J. Scott. Estrategias para
la creatividad. Buenos Aires: Paidos.
Grove, A. (1997). Only the paranoid survive. London:
Harper Collins.
Haeckel (2000). La empresa adaptable. México:
MGraw-Hill.
Hamel, G. (2000). Liderando la revolución. Bogotá:
Norma.
Hamel, G. (2012). Lo que importa ahora. Bogotá:
Norma.
Hamel, G. and Prahalad, C. K. (1990). The core competences
of the corporation. Harvard Business
Review, 68 (3), 79-91.
Hamel, G. and Prahalad, C. K. (1994). Competing
for the future. Boston: Harvard Business School
Press.
Hamel, G. and Valikangas, L. (2003).The quest for
resilience. Harvard Business Review, September,
52-63.
Hegel, F. (1985). Lógica. Barcelona, Orbis.
Helfat, C., Finkelstein, S., Mitchell, W., Peteraf,
M., Singh, H., Teece, D. and Winter, S. (2007).
Dynamic capabilities: Understanding strategic
change in organizations. Hong Kong: Blackwell.
Heráclito. (1985). La sabiduría presocrática. Madrid:
Sarpe.
Joachimsthaler, F. (2008). Ver lo evidente. Barcelona:
Deusto.
Kanter, R. (2006). Confianza. Bogotá: Norma.
Kaplan, R. y Norton, D. (2000).Cuadro de mando
integral. Barcelona: Gestión 2000.
Kaplan, R. and Norton, D. (2008). The execution
premium. Barcelona: Beusto.
Kast, F. y Rosenzweig, J. (1979). Administración en
la organización: un enfoque de sistemas. México
DF: McGraw-Hill.
Khadem, R. (2002). Alineación total. Bogotá: Norma
Kianto, A. and Ritala, P. (2010). A knowledge-based
perspective on dynamic capabilities. In S. Wall
et al. Strategic reconfigurations: Building capabilities
in rapid innovation-based industries.
Massachusetts: Mixed sources.
Klingebiel, R. (2010). Deploying strategic initiatives:
Further consideration of the flexibilitystability
balance. In S. Wall et al. Strategic reconfigurations:
Building capabilities in rapid
innovation-based industries. Massachusetts:
Mixed sources.
Klingebiel, R. and Lange, D. (2010). Strategic value
chain redefinitions: operationalizing the dynamic
capabilities view. In S. Wall et al. Strategic
reconfigurations: Building capabilities in rapid
innovation-based industries. Massachusetts:
Mixed sources.
Kotler, P. y Caslione, J. (2009). Caótica. Bogotá:
Norma.
Lambert, J, Tikkanen, H. Nokelainen, T. and Suur-
Inkeroinen, H. (2009). Competitive dynamics,
strategy consistency, and organizational survival.
Strategic management Journal, 30, 45-60.
Lavie, D. (2006). Capability reconfiguration: an
analysis of incumbent responses to technological
change. Academy of Management Review,
31 (1), 153-174.
Lawrence, P. y Lorsch, J. (1973). Organización y
ambiente. Barcelona: Labor.
Le Mans, G., Hannan, M. y Pólos, L. (2011). Founding
conditions, learning and organizational life
change: Age dependence revisited. Administrative
Sciences Quarterly, 56, 95-126.
Leonard-Barton, D. (1992). Core capabilities or core
rigidities: A paradox in managing new product
development. Strategic management Journal,
13, 111-125.
Levinthal, D. (2000). Organizational capabilities in
complex world. In G. Dosi, R. Nelson and S.
Winter. The nature and dynamics of organizational
capabilities. New York: Oxford University.
Levitt, T. (1995). La globalización de los mercados.
La Esencia del Marketing (vol. I). Bogotá:
Norma.
Madse, E. (2010). A dynamic capability framework:
Generic types of dynamic capabilities and their
relationships to entrepreneurship. In S. Wall et
al. Strategic reconfigurations: Building capabilities
in rapid innovation-based industries.
Massachusetts: Mixed sources.
Martin. R. (2002). Ideas opuestas, soluciones creativas.
Bogotá: Norma.
McCarthy, I. and Gordon, B. (2010). Leveraging
dynamic capabilities: A contingent management
control system approach. In S. Wall et al. Strategic
reconfigurations: Building capabilities in
rapid innovation-based industries. Massachusetts:
Mixed sources.
Mendoza, J. M. (2006). Innovación por lo alto. Bogotá:
Asesores del 2000.
Mendoza, J. M. (2011a). The organizational imagination.
Ide@s Concyteg, 6 (74), 940-958.
Mendoza, J. M. (2011b). Decisiones estratégicas.
Barranquilla: Uninorte.
Nelson, R. and Winter, S. (1982). An evolutionary
theory of economic change. Cambridge: Harvard
University Press.
Nelson, R. and Winter, S. (2002). Evolutionary
theorizing in Economics. Journal of Economic
Perspectives, 16 (2), 23-46.
Osborn, A. F. (1953). Applied Imagination. New
York: Scribner.
Patel, P. and Pavitt, K. (2000). How technological
competencies define the core (not the boundaries)
of the firm. In G. Dosi, R. Nelson and S.
Winter. The nature and dynamics of organizational
capabilities. New York: Oxford University.
Prigogine, I. (2008). Las leyes del caos. Barcelona:
Drakontos.
Penrose, E. (1962). The theory of the growth of the
firm. Oxford: Oxford University Press.
Pisano, G. (2000). In search of dynamic capabilities:
The origins of R&D competence of biopharmaceuticals.
In G. Dosi, R. Nelson and S. Winter.
The nature and dynamics of organizational capabilities.
New York: Oxford University.
Portfolio (2013, abril 29). Subsidios acabarán con el
sector lácteo: ANDI.
Porter, M. (1980). Competitive strategy. New York:
Free Press.
Porter, M. (1985). Competitive advantage. New
York: Free Press.
Porter, M. (1990).The competive advantage of nations.
New York: Free Press.
Porter, M. (1998). Clusters and the new economics
of competition. Harvard Business Review, Nov.-
Dec., 77-90.
Reichheld, F. (1996). El efecto de la lealtad. Barcelona,
Norma.
Ries, A. y Trout, J. (1986). La guerra de la mercadotecnia.
México: McGraw-Hill.
Schopenhauer, A. (2007). El mundo como voluntad
y representación. Madrid: Mestas.
Simon, H. (1972 ). El comportamiento administrativo.
Madrid: Aguilar.
Sirmon, D. and Hitt. M. (2009). Contingencies
within dynamic managerial capabilities: Interdependent
effects of resources investment and
deployment on firm performance. Strategic Management
Journal, 30, 1375-1394.
Stalk,G. y Houth, Th. (1991). Compitiendo contra
el tiempo. Madrid: Ciencias de la Dirección.
Schumpeter, J. (1978). Teoría del desenvolvimiento
económico. México: Fondo de Cultura Económica.
Schneider, B. (2007). Resiliencia. Bogotá: Norma.
Stieglitz, N. and Hein, K. (2007). Innovation and the
role of complementarities in a strategic theory
of the firm. Strategic Management Journal,
28, 1-15.
Teece, D., Pisano, G. and Shuen, A. (1997). Dynamic
capabilities and strategic management. Strategic
Management Journal, 18 (7), 509-533.
Teece, D., Pisano, G. and Shuen, A. (2000). Dynamic
capabilities and strategic management. In G.
Dosi, R. Nelson and S. Winter. The nature and
dynamics of organizational capabilities. New
York: Oxford University.
Teece, D. (2009). Dynamic capabilities. Oxford:
Oxford.
Tofler, A. (1985). La empresa flexible. Barcelona:
Plaza & Janes.
Wernerfelt, B. (1984). A resources-based view of
the firm.Strategic Management Journal, 5 (2),
171-180.
Winter, S. (2003). Understanding dynamic Capabilities.
Strategic Management Review, 24,
991-995.
Cómo citar
Mendoza, J. M. (2013). La capacidad dinámica de ripostar en la empresa: confrontar entornos volátiles. Cuadernos De Administración, 26(47), 63–86. https://doi.org/10.11144/Javeriana.cao26-47.cdre
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