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Juan Veléz-Ocampo

Maria Alejandra Gonzalez-Perez

Resumen

En este estudio se muestra que aunque no hay evidencia de un patrón generalizable en el proceso de internacionalización de compañías colombianas, hay algunos rasgos comunes en la mayoría de las empresas observadas: la elección de exportaciones como el modo de entrada inicial, el ingreso a países con baja distancia psicológica y geográfica, y el desarrollo de ventajas estratégicas locales que eventualmente se replican en el exterior. Se utilizaron una encuesta y una entrevista estructurada que incluyen variables numéricas y categóricas seguido de un análisis cruzado de casos. También se encontró que las decisiones de internacionalización operan bajo una base ad-hoc y dependen de la experiencia y la intuición de los altos ejecutivos de las empresas

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Keywords

Multilatinas, decisiones de modo de entrada, internacionalización.

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Cómo citar
Veléz-Ocampo, J., & Gonzalez-Perez, M. A. (2016). Expansión internacional de empresas colombianas: entendiendo su “surgimiento” en los mercados extranjeros. Cuadernos De Administración, 28(51), 189-215. https://doi.org/10.11144/Javeriana.cao28-51.iecf
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