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Carlos Eduardo Moreno

Juan Felipe Reyes

Resumen

En este artículo se prueba un modelo que explica la competitividad en un en tornoorganizativo. Con este fin, integra conceptos del enfoque de capacidadesdinámicas, de la teoría de la contingencia y de la visión de la empresa basada enlos recursos naturales. Se evalúa la hipótesis de que la incertidumbre percibidaen el entorno empresarial modera la relación entre la capacidad dinámica de laestrategia ambiental proactiva y la ventaja competitiva, empleando datos de unaencuesta a 129 empresas de Bogotá y un enfoque parcialmente restringido delos modelos de ecuaciones estructurales de interacción latente. Los resultadosindican que la incertidumbre percibida acerca de las preferencias de los clientesy de los cambios en la estrategia ambiental de los competidores y acercade los recursos y servicios ambientales moderan la relación entre procesos yprácticas ambientales relacionados con el producto y la ventajas de costos.

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Keywords

Enfoque contingente, capacidades dinámicas, ventaja competitiva

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Cómo citar
Moreno, C., & Reyes, J. (2013). El valor de la estrategia ambiental proactiva: una evaluación empírica del enfoque contingente de las capacidades dinámicas. Cuadernos De Administración, 26(47), 87-118. Recuperado a partir de https://revistas.javeriana.edu.co/index.php/cuadernos_admon/article/view/7094
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