Published May 6, 2020



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Omar Ahumada Valenzuela http://orcid.org/0000-0002-0181-3578

Jesus Rene Villalobos http://orcid.org/0000-0003-2530-9760

Juan Carlos Leyva López http://orcid.org/0000-0002-4821-6324

Jesús Jaime Solano Noriega http://orcid.org/0000-0002-8762-1453

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Abstract

This research develops an initial proposal of a Decision Support System –DSS– to plan the production and distribution of new fresh agricultural products. This system is based on a hierarchical approach, which can be applied to enterprises as a planning module or as a stand-alone system for crop production. In this paper is stressed the importance of the DSS for small and medium-sized companies, or for small group of growers that need to improve coordination between their growing and market decisions. The DSS covers the strategic, tactical and operational decisions for every season, focusing on new product introduction. The aim of DSS is increasing the competitiveness of growers in a highly variable and complex marketplace. The agri-food sector still needs evolving to meet increasing demands, understand particular tastes of new consumers and evaluating the requirements of new players.

Keywords

Sistemas de apoio à tomada de decisões, introdução de novos produtos, cadeia de fornecimento agrícola, produção e distribuição planificada de produtos perecíveisSistemas de apoyo a la toma de decisiones, introducción de nuevos productos, cadena de suministro agrícola, producción y distribución planificada de productos pereciblesDecision Support Systems, new product introduction, agri-food supply chain, production and distribution planning of perishable products.

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How to Cite
Ahumada Valenzuela, O., Villalobos, J. R., Leyva López, J. C., & Solano Noriega, J. J. (2020). A Decision Support System for Planning New Products Introductions in Fresh Produce Supply Chains. Cuadernos De Administración, 33. https://doi.org/10.11144/Javeriana.cao33.adssp
Section
Special Knowledge management innovation through fuzzy methodologies