Palavras-chave
vantagem competitiva
enfoque contingente
Como Citar
Resumo
Neste artigo, prova-se um modelo que explica a competitividade em um ambienteorganizativo. Com esse objetivo, integra conceitos do enfoque de capacidadesdinâmicas, da teoria da contingência e da visão da empresa baseadanos recursos naturais. Avalia-se a hipótese de que a incerteza percebida noambiente empresarial modera a relação entre a capacidade dinâmica da estratégiaambiental proativa e a vantagem competitiva, ao empregar dados de umapesquisa a 129 empresas de Bogotá e um enfoque parcialmente restringido dosmodelos de equações estruturais de interação latente. Os resultados indicamque a incerteza percebida sobre as preferências dos clientes e as mudançasna estratégia ambiental dos competidores e sobre os recursos e serviços ambientaismoderam a relação entre processos e práticas ambientais relacionadoscom o produto e a vantagem de custos.
Ambec, S. and Lanoie, P. (2008). Does it pay to be
green? A systematic overview. Academy of Management
Perspectives, 22 (4), 45-62.
Ambrosini, V. and Bowman, C. (2009). What are dynamic
capabilities and are they a useful construct
in strategic management? International Journal
of Management Reviews, 11 (1), 29-49.
Amit, R. and Schoemaker, P. J. H. (1993). Strategic
assets and organizational rent. Strategic Management
Journal, 14 (1), 33-46.
Andrews, R. N. L., Hutson, A. M. and Edwards Jr.
D. (2006). Environmental management under
pressure: How do mandates affect performance?
In C. Coglianese and J. Nash (Eds.), Leveraging
the private sector: Management-based strategies
for improving environmental performance.
Washington, D.C.: Resources for the Future.
Aragón-Correa, J. A. (1998). Strategic proactivity
and firm approach to the natural environment.
Academy of Management Journal, 41 (5), 556-
Aragón-Correa, J. A., Hurtado-Torres, N., Sharma,
S. and Garcia-Morales, V. J. (2008). Environmental
strategy and performance in small firms:
A resource-based perspective. Journal of Environmental
Management, 86 (1), 88-103.
Aragón-Correa, J. A. and Sharma, S. (2003). A
contingent resource-based view of proactive
corporate environmental strategy. Academy of
Management Review, 28 (1), 71-88.
Armstrong, J. S. and Overton, T. S. (1977). Estimating
Nonresponse Bias in Mail Surveys. Journal
of Marketing Research, 14, 396-402.
Bandalos, D. L. and Finney, S. J. (2001). Item parceling
issues in structural equation modeling. In
G. A. Marcoulides and R. E. Schumacker (Eds.),
New developments and techniques in structural
equation modeling (pp. 269-296). Mahwah, NJ:
Lawrence Erlbaum Associates, Inc.
Banerjee, S. B. (2001). Managerial perceptions of
corporate environmentalism: Interpretations
from industry and strategic implications for organizations.
Journal of Management Studies,
(4), 488-513.
Bansal, P. and Roth, K. (2000). Why companies
go green: A model of ecological responsiveness.
Academy of Management Journal, 43 (4),
-736.
Bansal, P. and Hunter, T. (2003). Strategic explanations
for the early adoption of ISO 14001. Journal
of Business Ethics, 46 (3), 289-299.
Barney, J. (1991). Firm resources and sustained competitive
advantage. Journal of Management, 17
(1), 99-120.
Baron, R. M. and Kenny, D. A. (1986). The moderator-
mediator variable distinction in social psychological
research: Conceptual, strategic, and
statistical considerations. Journal of Personality
and Social Psychology, 51 (6), 1173-1182.
Barreto, I. (2010). Dynamic capabilities: A review of
past research and an agenda for the future. Journal
of Management, 36 (1), 256-280.
Bowen, F., Cousins, P., Lamming, R. and Faruk, A.
(2006). Horses for courses: Explaining the gap
between the theory and practice of green supply.
In J. Sarkis (Ed.), Greening the Supply Chain.
London: Springer-Verlag.
Boyd, B. (1990). Corporate linkages and organizational
environment: A test of the resource dependence
model. Strategic Management Journal,
(6), 419-430.
Brown, T. A. (2006). Confirmatory Factor Analysis
for Applied Research. New York: The Guilford
Press.
Burns, T. and Stalker, G. M. (1961). The management
of innovation. Oxford: Oxford University
Press.
Buysse, K. and Verbeke, A. (2003). Proactive environmental
strategies: A stakeholder management
perspective. Strategic Management Journal, 24
(5), 453-470.
Chan, R. Y. (2005). Does the natural-resource-based
view of the firm apply in an emerging economy?
A survey of foreign invested enterprises
in China. Journal of Management Studies, 42
(3), 625-672.
Christmann, P. (2000). Effects of “Best Practices”
of Environmental Management on Cost Advantage:
The Role of Complementary Assets. Academy
of Management Journal, 43 (4), 663-680.
Claver-Cortés, E., Molina-Azorín, J. F., Tarí-Guilló,
J. J. and López-Gamero, M. D. (2005). Environmental
management, quality management and
firm performance, a review of empirical studies.
In S. Sharma and J. A. Aragón-Correa (Eds.),
Corporate environmental strategy and competitive
advantage (pp. 157-182). Northampton,
MA: Edward Elgar.
Colwell, S. R., and Joshi, A. W. (2013). Corporate
ecological responsiveness: Antecedent effects
of institutional pressure and top management
commitment and their impact on organizational
performance. Business Strategy and the Environment,
(2), 73-91.
Couper, M. P. (2000). Web surveys: A review of issues
and approaches. Public Opinion Quarterly,
(4), 464-494.
Dess, G. G. and Beard, D. W. (1984). Dimensions of
organizational task environments. Administrative
Science Quarterly, 29 (1), 52-73.
Duncan, R. B. (1972). Characteristics of organizational
environments and perceived environmental
uncertainty. Administrative Science Quarterly,
(3), 313-327.
Eisenhardt, K. M. and Martin, J. A. (2000). Dynamic
capabilities: What are they? Strategic Management
Journal, 21 (10/11), 1105-1105.
Esty, D. and Winston, A. (2006). Green to Gold:
How Smart Companies Use Environmental
Strategy to Innovate, Create Value, and Build
Competitive Advantage. New Haven and London:
Yale University Press.
Galdeano-Gómez, E. (2008). Does an endogenous
relationship exist between environmental and
economic performance? A resource-based view
on the horticultural sector. Environmental and
Resource Economics, 40 (1), 73-89.
Gavronski, I., Klassen, R. D., Vachon, S. and Nascimento,
L. F. (2012). A learning and knowledge
approach to sustainable operations. International
Journal of Production Economics, 1-10.
Gilley, K. M., Worrell, D. L., Davidson, W. N. and
El-Jelly, A. (2000). Corporate environmental
initiatives and anticipated firm performance:
the differential effects of process-driven versus
product-driven greening initiatives. Journal of
management, 26 (6), 1199-1216.
Goll, I. and Rasheed, A. A. (2004). The moderating
effect of environmental munificence and dynamism
on the relationship between discretionary
social responsibility and firm performance.
Journal of Business Ethics, 49, 41-54.
González-Benito, J. and González-Benito, Ó.
(2005). Environmental proactivity and business
performance: An empirical analysis. Omega,
(1), 1-15.
Gosling, S. D., Vazire, S., Srivastava, S. and John,
O. P. (2004). Should we trust web-based studies?
A comparative analysis of six preconceptions about internet questionnaires. American Psychologist,
(2), 93-104.
Hair, J. F., Black, W. C., Babin, B. J. and Anderson,
R. E. (2010). Multivariate data analysis (7th
ed.). Upper Saddle River, NJ: Prentice Hall.
Hamschmidt, J. and Dyllick, T. (2001). ISO 14001
profitable? Yes! But is it eco-effective? Greener
Management International, 34, 43-54.
Harrington, D. R., Khanna, M. and Deltas, G. (2008).
Striving to be green: The adoption of total quality
environmental management. Applied Economics,
(23), 2995-3007.
Hart, S. L. (1995). A natural-resource-based view
of the firm. Academy of Management Review,
(4), 986-1014.
Hart, S. L. and Dowell, G. (2011). A natural-resource-
based view of the firm: Fifteen years after.
Journal of Management, 37 (5), 1464-1479.
Hayduk, L. A. (1988). Structural equation modeling
with LISREL: Essentials and advances. Baltimore:
John Hopkins University Press.
Helfat, C. E., Finkelstein, S., Mitchell, W., Peteraf,
M., Singh, H., Teece, D. and Winter, S. G.
(2009). Dynamic capabilities: Understanding
strategic change in organizations. London:
Blackwell.
Hunt, C. B. and Auster, E. R. (1990). Proactive environmental
management: avoiding the toxic
trap. Sloan Management Review, 31 (2), 7-
Jabnoun, N., Khalifah, A. and Yusuf, A. (2003). Environmental
uncertainty, strategic orientation,
and quality management: a contingency model.
Quality Management Journal, 10 (4), 17-31.
Johnson, D. R. and Creech, J. C. (1983). Ordinal
measures in multiple indicator models: A simulation
study of categorization error. American
Sociological Review, 48, 398-407.
Jöreskog, K., Sörbom, D., du Toit, S. and du Toit,
M. (2001). LISREL 8: New Statistical Features.
Lincolnwood, IL: Scientific Software International,
Inc.
Judge, J. R. and Douglas, T. J. (1998). Performance
implications of incorporating natuarl environmental
issues into the strategic planning process:
an empirical assessment. Journal of Management
Studies, 35 (2), 241-262.
Judge, W. Q. and Elenkov, D. (2005). Organizational
capacity for change and environmental
performance: an empirical assessment of Bulgarian
firms. Journal of Business Research, 58
(7), 893-901.
Karagozoglu, N. and Lindell, M. (2000). Environmental
management: Testing the win–win model.
Journal of Environmental Planning and
Management, 43 (6), 817-829.
Kemp, R. (1998). The diffusion of biological wastewater
treatment plants in the Dutch food and
beverage industry. Environmental and Resource
Economics, 12 (1), 113-136.
King, A. A. and Lenox, M. J. (2001). Lean and
green? An empirical examination of the relationship
between lean production and environmental
performance. Production and Operations Management,
(3), 244-256.
Klassen, R. D. and Whybark, D. C. (1999). The impact
of environmental technologies on manufacturing
performance. Academy of Management
Journal, 42 (6), 599-615.
Lawrence, P. and Lorsch, J. (1967). Organization
and environment: Managing differentiation
and integration. Boston: Harvard University
Graduate School of Business Administration
Division of Research.
Lewis, G. J. and Harvey, B. (2001). Perceived environmental
uncertainty: The extension of Miller’s
scale to the natural environment. Journal of Management
Studies, 38 (2), 200-233.
Linton, J. D., Klassen, R. and Jayaraman, V. (2007).
Sustainable supply chains: An introduction. Journal of Operations Management, 25 (6),
-1082.
Little, T. D., Cunningham, W. A., Shahar, G. and
Widaman, K. F. (2002). To parcel or not to parcel:
Exploring the question, weighing the merits.
Structural Equation Modeling, 9 (2), 151-173.
Lo, C. K., Yeung, A. C. and Cheng, T. C. E. (2012).
The impact of environmental management systems
on financial performance in fashion and
textiles industries. International Journal of Production
Economics, 135 (2), 561-567.
López-Gamero, M. D., Claver-Cortés, E. and Molina-
Azorín, J. F. (2011a). Environmental perception,
management, and competitive opportunity
in Spanish hotels. Cornell Hospitality Quarterly,
(4), 480-500.
López-Gamero, M. D., Molina-Azorín, J. F. and
Claver-Cortés, E. (2009). The whole relationship
between environmental variables and firm
performance: Competitive advantage and firm
resources as mediator variables. Journal of Environmental
Management, 90 (10), 3110-3121.
López-Gamero, M. D., Molina-Azorín, J. F. and
Claver-Cortés, E. (2011b). Environmental uncertainty
and environmental management perception:
A multiple case study. Journal of Business
Research, 64 (4), 427-435.
Maas, S., Schuster, T. and Hartmann, E. (2012). Pollution
prevention and service stewardship strategies
in the third-party logistics industry: effects
on firm differentiation and the moderating role of
environmental communication. Business Strategy
and the Environment.
Makadok, R. (2001). Toward a synthesis of the resource-
based and dynamic-capability views of
rent creation. Strategic Management Journal,
(5), 387-401.
Marsh, H. W., Wen, Z. and Hau, K.-T. (2006). Structural
equation models of latent interaction and
quadratic effects. In G. R. Hancock and R. O.
Mueller (Eds.), Structural Equation Modeling:
A Second Course (pp. 225-265). Charlotte, NC:
Information Age Publishing.
Marsh, H. W., Wen, Z., Nagengast, B. and Hau, K.-
T. (2012). Structural equation models of latent
interaction. In R. H. Hoyle (Ed.), Handbook of
structural equation modeling (pp. 436-458).
New York: The Guilford Press.
McArthur, A. W. and Nystrom, P. C. (1991). Environmental
dynamism, complexity, and munificence
as moderators of strategy-performance
relationships. Journal of Business Research, 23
(4), 349-361.
Menguc, B., Auh, S. and Ozanne, L. (2010). The interactive
effect of internal and external factors
on a proactive environmental strategy and its
influence on a firm’s performance. Journal of
Business Ethics, 94 (2), 279-298.
Milliken, F. J. (1987). Three types of perceived uncertainty
about the environment: State, effect,
and response uncertainty. Academy of Management
Review, 12 (1), 133-143.
Mir, D. F. and Feitelson, E. (2007). Factors affecting
environmental behavior in micro-enterprises:
Laundry and motor vehicle repair firms in Jerusalem.
International Small Business Journal,
(4), 383-415.
Moreno-Mantilla, C. E., Romero-Larrahondo, P.
A. and Reyes-Rodríguez, J. F. (2013). Driving
product stewardship: an empirical evaluation
of the association between some form of LCA
implementation and environmental strategy
choice in Colombian firms. Paper presented at
the Vth International Conference on Life Cycle
Assessment, CILCA2013, Mendoza, Argentina.
Parker, C. M., Redmond, J. and Simpson, M. (2009).
A review of interventions to encourage SMEs to
make environmental improvements. Environment
and Planning C: Government and Policy,
, 279-301.
Popp, D. (2005). Uncertain R&D and the Porter
Hypothesis. Contributions to Economic Analysis
& Policy, 4 (1), 1-14.
Prescott, J. E. (1986). Environments as moderators
of the relationship between strategy and performance.
Academy of Management Journal, 29
(2), 329-346.
Reinhardt, F. (1999). Market failure and the environmental
policies of firms: Economic rationales
for ‘beyond compliance’ behavior. J. Ind.
Ecol., 3 (1), 9-21.
Reinhardt, F. L. (1998). Environmental product differentiation:
Implications for corporate strategy.
California Management Review, 40 (4), 43-ss.
Rondinelli, D. and Vastag, G. (2000). Panacea, Common
Sense, or Just a Label? The Value of ISO
Environmental management systems.
European Management Journal, 18 (5), 499-
Roome, N. (1992). Developing environmental management
strategies. Business Strategy and the
Environment, 1 (1), 11-24.
Rothenberg, S., Pil, F. K. and Maxwell, J. (2001).
Lean, green, and the quest for superior environmental
performance. Production and Operations
Management, 10 (3), 228-243.
Rueda-Manzanares, A., Aragon-Correa, J. A. and
Sharma, S. (2008). The influence of stakeholders
on the environmental strategy of service firms:
The moderating effects of complexity, uncertainty
and munificence. [Article]. British Journal of
Management, 19 (2), 185-203.
Russo, M. V. (2009). Explaining the Impact of ISO
on Emission Performance: a Dynamic
Capabilities Perspective on Process and Learning.
Business Strategy and the Environment,
(5), 307-319.
Russo, M. V. and Fouts, P. A. (1997). A resourcebased
perspective on corporate environmental
performance and profitability. Academy of Management
Journal, 40 (3), 534-559.
Saris, W. E., Batista-Foguet, J. M. and Coenders,
G. (2007). Selection of indicators for the interaction
term in structural equation models with
interaction. Quality and Quantity, 41 (1), 55-72.
Sarkis, J. (2012). A boundaries and flows perspective
of green supply chain management. Supply
Chain Management, 17 (2), 202-216.
Sax, L. J., Gilmartin, S. K. and Bryant, A. N. (2003).
Assessing response rates and nonresponse bias
in web and paper surveys. Research in Higher
Education, 44 (4), 409-432.
Schumacker, R. E. (2002). Latent variable interaction
modeling. Structural Equation Modeling,
(1), 40-54.
Schumacker, R. E. and Lomax, R. G. (2010). A
Beginner’s Guide to Structural Equation Modeling.
New York: Routledge.
Seuring, S. (2004). Industrial ecology, life cycles,
supply chains: Differences and interrelations.
Business Strategy and the Environment, 13 (5),
-319.
Seuring, S. (2011). Supply chain management for
sustainable products - insights from research
applying mixed methodologies. Business Strategy
and the Environment, 20 (7), 471-484.
Shamsie, J., Martin, X. and Miller, D. (2009). In with
the Old, in with the New: Capabilities, Strategies,
and Performance among the Hollywood
Studios. Strategic Management Journal, 30
(13), 1440-1452.
Sharma, S. (2000). Managerial interpretations and
organizational context as predictors of corporate
choice of environmental strategy. Academy of
Management Journal, 43 (4), 681-697.
Sharma, S., Aragón-Correa, J. A. and Rueda-Manzanares,
A. (2007). A contingent resource-based
view of proactive corporate environmental strategy. Canadian Journal of Administrative Sciences,
(4), 268-283.
Sharma, S. and Vredenburg, H. (1998). Proactive
corporate environmental strategy and the development
of competitively valuable organizational
capabilities. Strategic Management Journal,
(8), 729-753.
Shi, V. G., Koh, S. C. L., Baldwin, J. and Cucchiella,
F. (2012). Natural resource based green supply
chain management. Supply Chain Management,
(1), 54-67.
Shrivastava, P. (1995). Environmental technologies
and competitive advantage. Strategic Management
Journal, 16(Special Issue: Technological
Transformation and the New Competitive
Landscape, Summer, 183-200.
Slater, S. F., Olson, E. M. and Hult, G. T. M. (2006).
The moderating influence of strategic orientation
on the strategy formation capability-performance
relationship. Strategic Management Journal,
(12), 1221-1231.
Teece, D. J., Pisano, G. and Shuen, A. (1997). Dynamic
Capabilities and Strategic Management.
Strategic Management Journal, 18 (7), 509-
Teece, D. J. (2007). Explicating dynamic capabilities:
the nature and microfoundations of (sustainable)
enterprise performance. Strategic Management
Journal, 28 (13), 1319-1350.
Tilley, F. (1999). The gap between the environmental
attitudes and the environmental behaviour of
small firms. Business Strategy and the Environment,
(4), 238-248.
Tripsas, M. (1997). Surviving radical technological
change through dynamic capability: Evidence
from the typesetter industry. Industrial and Corporate
Change, 6 (2), 341-377.
Vachon, S. and Klassen, R. D. (2008). Environmental
management and manufacturing performance:
The role of collaboration in the supply chain.
International Journal of Production Economics,
(2), 299-315.
Vachon, S., Klassen, R. D. and Johnson, P. F. (2001).
Customers as green suppliers: Managing the
complexity of the reverse supply chain. In J.
Sarkis (Ed.), Greening Manufacturing: From
Design to Delivery and Back. Sheffield, UK:
Greenleaf Publisher.
Venkatraman, N. and Prescott, J. E. (1990). Environment-
strategy coalignment: An empirical
test of its performance implications. Strategic
Management Journal, 11 (1), 1-23.
Verbeke, A., Bowen, F. and Sellers, M. (2006).
Corporate environmental strategy: Extending
the natural resource-based view of the firm,
Atlanta, GA.
Vieira, A. L. (2011). Interactive LISREL in Practice:
Getting Started with a SIMPLIS Approach. New
York: Springer.
Wagner, M. and Schaltegger, S. (2004). the effect
of corporate environmental strategy choice and
environmental performance on competitiveness
and economic performance: An empirical study
of EU manufacturing. European Management
Journal, 22 (5), 557-572.
Walls, J. L., Phan, P. H. and Berrone, P. (2011).
Measuring environmental strategy: Construct
development, reliability, and validity. Business
& Society, 50 (1), 71-115.
Wang, C. L. and Ahmed, P. K. (2007). Dynamic
capabilities: A review and research agenda. International
Journal of Management Reviews,
(1), 31-51.
Wernerfelt, B. (1984). A resource-based view of
the firm. Strategic Management Journal, 5 (2),
-180.
Wilden, R., Gudergan, S. P., Nielsen, B. B. and
Lings, I. (2013). Dynamic capabilities and performance:
strategy, structure and environment.
Long Range Planning, 46 (1-2), 72-96.
Winter, S. G. (2003). Understanding dynamic capabilities.
Strategic Management Journal, 24
(10), 991-995.
Wu, Q., He, Q., Duan, Y. and O’Regan, N. (2012).
Implementing dynamic capabilities for corporate
strategic change toward sustainability. Strategic
Change, 21 (5-6), 231-247.
Yang, M. G., Hong, P. and Modi, S. B. (2011). Impact
of lean manufacturing and environmental
management on business performance: An empirical
study of manufacturing firms. Journal of
Production Economics, 129, 251-261.
Zahra, S. A., Sapienza, H. J. and Davidsson, P.
(2006). Entrepreneurship and dynamic capabilities:
A review, model and research agenda. Journal
of Management Studies, 43 (4), 917-955.
Zhu, Q. and Sarkis, J. (2004). Relationships between
operational practices and performance among
early adopters of green supply chain management
practices in Chinese manufacturing enterprises.
Journal of Operations Management, 22
(3), 265-289.
Zhu, Q. H., Cordeiro, J. and Sarkis, J. (2013). Institutional
pressures, dynamic capabilities and
environmental management systems: Investigating
the ISO 9000 - Environmental management
system implementation linkage. Journal
of Environmental Management, 114, 232-242.
Cuadernos de Administración se encuentra registrada bajo la licencia Creative Commons Reconocimiento 4.0 Internacional. Por lo tanto, esta obra se puede reproducir, distribuir y comunicar públicamente en formato digital, siempre que se reconozca el nombre de los autores y a la Pontificia Universidad Javeriana. Se permite citar, adaptar, transformar, autoarchivar, republicar y crear a partir del material, para cualquier finalidad (incluso comercial), siempre que se reconozca adecuadamente la autoría, se proporcione un enlace a la obra original y se indique si se han realizado cambios. La Pontificia Universidad Javeriana no retiene los derechos sobre las obras publicadas y los contenidos son responsabilidad exclusiva de los autores, quienes conservan sus derechos morales, intelectuales, de privacidad y publicidad.
El aval sobre la intervención de la obra (revisión, corrección de estilo, traducción, diagramación) y su posterior divulgación se otorga mediante una licencia de uso y no a través de una cesión de derechos, lo que representa que la revista y la Pontificia Universidad Javeriana se eximen de cualquier responsabilidad que se pueda derivar de una mala práctica ética por parte de los autores. En consecuencia de la protección brindada por la licencia de uso, la revista no se encuentra en la obligación de publicar retractaciones o modificar la información ya publicada, a no ser que la errata surja del proceso de gestión editorial. La publicación de contenidos en esta revista no representa regalías para los contribuyentes.