Modelo de evaluación de desempeño para los sectores del sistema de franquicias en Brasil
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dic 13, 2013
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Resumen
El presente artículo tiene por objetivo principal proponer un sistema de mensuraciónde desempeño de los segmentos de franquicias existentes en Brasil,a través de la elaboración de indicadores relacionados a los factores externosconsiderados como críticos, basándose en datos económicos y no económi cosque quedaron disponibles públicamente por la Associação Brasileira deFranchising (ABF). Con los resultados, fueron desarrollados cinco indicadoresde desempeño para el sistema, además de la aplicación de ese modelo en unsegmento específico dentro del sistema de franquicias de Brasil, para fines deanálisis de las informaciones obtenidas y el test de la confiabilidad de los parámetrosutilizados, identificando para ambos que el modelo es confiable deacuerdo con los criterios de evaluación establecidos.
Keywords
franchises, competitiveness, performance evaluationfranquicias, competitividad, evaluación de desempeñofranquias, competitividade, mensuração de desempenho
References
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ABF (2012). Associação Brasileira de Franquias. Anuário de franquias. Guia oficial de marcas associadas, 14, 160-200.
ABF (2013). Números do franchising. Recuperado em 9 out. 2013, de http://www.portaldofranchising.com.br/ numeros-do-franchising/evolucao-do-setor-de-franchising.
Alon, I. (2006). Key Success Factors of Franchising Systems in the Retailing Sector. SCMS Journal of Indian Management, jan.-mar., 29-36.
Altinay, L. (2004). Implementing international franchising: the role of intrapreneurship. International Journal of Service Industry Management, 15, 426-442.
Anisimova, T. (2010). Corporate brand: the company-customer misalignment and its performance implications. Journal of Brand Management, 17, 488-503.
Bartolomei, J. and Smith, E. (2001). A system dynamic model of government engineering support during the development phase of a military acquisition program. International Conference of The System Dynamics Society, 19, 23-27.
Bartz, T., Siluk, J. C. M. and Barth, L. E. (2011). Importance of industrial performance measurement in industry: a case study. Rebrae. Revista Brasileira de Estratégia, 4 (1), 91-104.
Bititci, U. S., Mendibil, K., Martinez, V. and Albores, P. (2005). Measuring and managing performance in extended enterprises. International Journal of Operations & Production Management, 25, 333-353.
Brown, M., Sturman, M. and Simmering, M. (2003). Compensation policy and organizational performance: The efficiency, operational, and financial implications of pay levels and pay structure. Academy of Management Journal, 46 (6), 752-762.
Bytheway, C. W. (2007). Fast Creativity & Innovation: Rapidly Improving Processes, Product Development and Solving Complex Problems. Plantation: J. Ross Publishing.
Castrogiovanni, G., Combs, J. and Justis, R. (2006). Resource Scarcity and Agency Theory Predictions Concerning the Continued Use of Franchising in Multi-Outlet Networks. Journal of Small Business Management, 44, 27-44.
Chenhall, R. H. (2005). Integrative strategic performance measurement systems, strategic alignment of manufacturing, learning and strategic outcomes: an exploratory study, Accounting, Organizations and Society, 30 (5), 395-422.
Corona, C. (2009). Dynamic performance measurement with intangible assets. Review of Accounting Studies, 14 (2/3), 314-348.
Cretella, J. (2003). Manual jurídico do franchising. São Paulo: Atlas.
Dant, R. P. and Kaufmann P. J. (2003). Structural and Strategic Dynamics in Franchising. Journal of Retailing, 79 (2), 63-75.
Entrepreneur (2013). Entrepreneur 2013 Franchise 500®: 34th Annual Franchise 500 ranking. Recuperado em 20 out. 2013, de http://www.entrepreneur.com/ franchise500/index.html
Fama, E. F. and French, K. R. (2006). Profitability, investment and average returns. Journal of Financial Economics, 82 (3), 491-528.
Folan, P. and Browne, J. (2005). A review of performance measurement: towards performance management. Computers in Industry, 56, 663-80.
Frazer, L. (2001). Causes of disruption of franchise operations. Journal of Business Research, 54, 227-234.
Gil, A. C. (2010). Estudo de casos: Fundamentação científica, subsídios para coleta e tratamento de dados. São Paulo: Atlas.
Gomes, C. F. and Gomes, L. F. (2012). Tomada de decisão gerencial: Enfoque Multicritério. São Paulo: Atlas.
Greenley G. E. (1995). Market orientation and company performance: empirical evidence from UK Companies. Br J Manage, 6, 1-13.
Grunhagen, M. and Mittelstaedt, R. A. (2005). Entrepreneurs or investors: do multi-unit franchisees have different philosophical orientations. Journal of Small Business Management, 43, 207-225.
Haponava, T. and Al-jibouri, S. (2009). Identifying key performance indicators for use in control of pre project stage process in construction. International Journal of Productivity and Performance Management, 58, 160-173.
Hubbard, G., Rice, J. and Beamish, P. (2011). Strategic Management: Thinking, Analysis and Action. Austrália: Pearson Education.
Johanson, U., Martensson, M. and Skoog, M. (2001). Measuring to understand intangible performance drivers. European Accounting Review, 10 (3), 407.
Kaplan, R. S.; Norton, D. P. (2008). A Execução Premium. Rio de Janeiro: Campus.
Kaufmann, P. J.; Dant, R.P. (2001). The Pricing of Franchise Rights. Journal of Retailing, 77 (4), 537-545.
Lacombe, F. J. M.; Heilborn, G. L. J. (2003). Administração: princípios e tendências. São Paulo: Saraiva.
Lafontaine, F.; Shaw, K. L. (2005). Targeting Managerial Control: Evidence from Franchising. RAND Journal of Economics, 36 (1), 131-150.
Lobato, D. M.; Filho, J. M.; Torres, M. C. S.; Rodrigues, M. R. A. (2009). Estratégias de empresas. Rio de Janeiro: FGV.
Lyon, D. W., Lumpkin, G. and Dess, G. G. (2000). Enhancing entrepreneurial orientation research: operationalizing and measuring a key strategic decision making process. Journal of Management, 26, 1055-1085.
Marchand, M. and Raymond, L. (2008). Researching performance measurement systems. International Journal of Operations & Production Management, 28, 663-686.
Marins, F.A.S; Pereira, M.S.; Belderrain, M.C.N.; Urbina, L.M.S. (2010). Métodos de tomada de decisão com múltiplos critérios: aplicações na indústria aeroespacial. São Paulo: Blucher Acadêmico.
Maruyama, M. and Yamashita, Y. (2010). Franchise Fees and Royalties: Theory and Empirical Results, 40 (3), 167-189.
Martín-Herrán, G., Sigué, S. and Zaccour, G. (2011). Strategic interactions in traditional franchise systems: Are franchisors always better off?. European Journal of Operational Research, 213, 526-537.
Mauro, P. C. (2006). Guia do franqueador: como fazer sua empresa crescer com o franchising. São Paulo: Editora Nobel.
Minayo, M. C. S. (2010). Pesquisa Social: teoria, método e criatividade. Petrópolis: Vozes.
Mougeot, M. and Naegelen, F. (2011). Franchise bidding, regulation and investment cost. Economy Design, 15, 37-58.
Mukhopadhyaya, A. K. (2012) Function Analysis System Technique (A Stimulating Tool). Andhra Pradesh: I K International Publishing House.
Neely, A. (2005). The evolution of performance measurement research: developments in the last decade and a research agenda for the next. International Journal of Operations & Production Management, 25, 1264-1277.
Olson, E. M. and Slater, S. F. (2002). The balanced scorecard, competitive strategy and performance. Business Horizons, 45, 11-17.
Parmenter, D. (2010). Key Performance Indicators (KPI): Developing, Implementing, and Using Winning KPI’s. Wiley: Hoboken.
Pavlov, A. and Bourne, M. (2011). Explaining the effects of performance measurement on performance: An organizational routines perspective. International Journal of Operations & Production Management, 31, 101-122.
Performancepoint Server. (2007). Microsoft Office, Redmond. Versão 1.0.
Porter, M. E. (2009). Competition. Rio de Janeiro: Elsevier.
Rauch, A., Wilklund, J., Lumpkin, G. and Frese, M. (2009). Entrepreneurial orientation and business performance: an assessment of past research and suggestions for the future. Entrepreneurship: Theory & Practice, 33, 761-787.
Ribas, J. A. S. Confidencial: por dentro de uma franquia. São Paulo: Sebrae, 2006.
Rodríguez, N. G.; Pérez, M. J.; Gutiérrez, J. A. T. (2005). Dependence as a moderator in the relationship between franchisors and franchisees: the case of services franchises, Journal of Marketing Channels, 13, 3-27.
Rothaermel, F.T.; Hitt, M.A.; Jobe, L.A. (2006). Balancing vertical integration and strategic outsourcing: effects on product portfolio, product success, and firm performance. Strategic Management Journal, 27, 1933-1956.
Saaty, T. L. (2008). Decision making with the analytic hierarchy process. Int. J. Services Sciences, 1 (1), 83-98.
Saaty T. L. and Vargas, L. G. (2012). Methods, Concepts & Applications of the Analytic Hierarchy Process. New York: Springer.
Shane, S. and Maw-Der, F. (1999). New Firm Survival: Institutional Explanations for New Franchisor Mortality. Management Science, 45 (2), 142-159.
Sigué, S. P. and Chintagunta, P. (2009). Advertising strategies in a franchise system. European Journal of Operational Research, 198 (2), 655-665.
Silva, V. L. S. e Azevedo, P. F. (2012). Teoria e prática do franchising. São Paulo: Atlas.
Slack, N.; Chambers, S.; Johnston, R. (2010). Operations strategy. Upper Saddle River: Prentice Hall.
Stake, R. E. (2006). Multiple case study analysis. New York: Guilford.
Suh, N. P. (2007). Axiomatic Design - Advances and Applications. New York: Oxford University Press.
Toor, S.U.R.; Ogunlana, S. O. (2008), Construction professionals’ perception of critical success factors for large-scale construction projects. Construction Innovation, 9, 149-167.
Vázquez, L. (2005). Up-front Franchise Fees and Ongoing Variable Payments as Substitutes: An Agency Perspective. Review of Industrial Organization, 26 (4), 445-460.
Windsperger, J.; R. Dant (2006). Contractibility and ownership redirection in franchising: A property rights view. Journal of Retailing, 82, 259-272.
Zachary, M. A.; McKenny, A. F.; Short, J. C. Davis, K. M.; Wu, D. (2011). Franchise branding: an organizational identity perspective. J. of the Acad. Mark. Sci., 39, 629-645.
ABF (2012). Associação Brasileira de Franquias. Anuário de franquias. Guia oficial de marcas associadas, 14, 160-200.
ABF (2013). Números do franchising. Recuperado em 9 out. 2013, de http://www.portaldofranchising.com.br/ numeros-do-franchising/evolucao-do-setor-de-franchising.
Alon, I. (2006). Key Success Factors of Franchising Systems in the Retailing Sector. SCMS Journal of Indian Management, jan.-mar., 29-36.
Altinay, L. (2004). Implementing international franchising: the role of intrapreneurship. International Journal of Service Industry Management, 15, 426-442.
Anisimova, T. (2010). Corporate brand: the company-customer misalignment and its performance implications. Journal of Brand Management, 17, 488-503.
Bartolomei, J. and Smith, E. (2001). A system dynamic model of government engineering support during the development phase of a military acquisition program. International Conference of The System Dynamics Society, 19, 23-27.
Bartz, T., Siluk, J. C. M. and Barth, L. E. (2011). Importance of industrial performance measurement in industry: a case study. Rebrae. Revista Brasileira de Estratégia, 4 (1), 91-104.
Bititci, U. S., Mendibil, K., Martinez, V. and Albores, P. (2005). Measuring and managing performance in extended enterprises. International Journal of Operations & Production Management, 25, 333-353.
Brown, M., Sturman, M. and Simmering, M. (2003). Compensation policy and organizational performance: The efficiency, operational, and financial implications of pay levels and pay structure. Academy of Management Journal, 46 (6), 752-762.
Bytheway, C. W. (2007). Fast Creativity & Innovation: Rapidly Improving Processes, Product Development and Solving Complex Problems. Plantation: J. Ross Publishing.
Castrogiovanni, G., Combs, J. and Justis, R. (2006). Resource Scarcity and Agency Theory Predictions Concerning the Continued Use of Franchising in Multi-Outlet Networks. Journal of Small Business Management, 44, 27-44.
Chenhall, R. H. (2005). Integrative strategic performance measurement systems, strategic alignment of manufacturing, learning and strategic outcomes: an exploratory study, Accounting, Organizations and Society, 30 (5), 395-422.
Corona, C. (2009). Dynamic performance measurement with intangible assets. Review of Accounting Studies, 14 (2/3), 314-348.
Cretella, J. (2003). Manual jurídico do franchising. São Paulo: Atlas.
Dant, R. P. and Kaufmann P. J. (2003). Structural and Strategic Dynamics in Franchising. Journal of Retailing, 79 (2), 63-75.
Entrepreneur (2013). Entrepreneur 2013 Franchise 500®: 34th Annual Franchise 500 ranking. Recuperado em 20 out. 2013, de http://www.entrepreneur.com/ franchise500/index.html
Fama, E. F. and French, K. R. (2006). Profitability, investment and average returns. Journal of Financial Economics, 82 (3), 491-528.
Folan, P. and Browne, J. (2005). A review of performance measurement: towards performance management. Computers in Industry, 56, 663-80.
Frazer, L. (2001). Causes of disruption of franchise operations. Journal of Business Research, 54, 227-234.
Gil, A. C. (2010). Estudo de casos: Fundamentação científica, subsídios para coleta e tratamento de dados. São Paulo: Atlas.
Gomes, C. F. and Gomes, L. F. (2012). Tomada de decisão gerencial: Enfoque Multicritério. São Paulo: Atlas.
Greenley G. E. (1995). Market orientation and company performance: empirical evidence from UK Companies. Br J Manage, 6, 1-13.
Grunhagen, M. and Mittelstaedt, R. A. (2005). Entrepreneurs or investors: do multi-unit franchisees have different philosophical orientations. Journal of Small Business Management, 43, 207-225.
Haponava, T. and Al-jibouri, S. (2009). Identifying key performance indicators for use in control of pre project stage process in construction. International Journal of Productivity and Performance Management, 58, 160-173.
Hubbard, G., Rice, J. and Beamish, P. (2011). Strategic Management: Thinking, Analysis and Action. Austrália: Pearson Education.
Johanson, U., Martensson, M. and Skoog, M. (2001). Measuring to understand intangible performance drivers. European Accounting Review, 10 (3), 407.
Kaplan, R. S.; Norton, D. P. (2008). A Execução Premium. Rio de Janeiro: Campus.
Kaufmann, P. J.; Dant, R.P. (2001). The Pricing of Franchise Rights. Journal of Retailing, 77 (4), 537-545.
Lacombe, F. J. M.; Heilborn, G. L. J. (2003). Administração: princípios e tendências. São Paulo: Saraiva.
Lafontaine, F.; Shaw, K. L. (2005). Targeting Managerial Control: Evidence from Franchising. RAND Journal of Economics, 36 (1), 131-150.
Lobato, D. M.; Filho, J. M.; Torres, M. C. S.; Rodrigues, M. R. A. (2009). Estratégias de empresas. Rio de Janeiro: FGV.
Lyon, D. W., Lumpkin, G. and Dess, G. G. (2000). Enhancing entrepreneurial orientation research: operationalizing and measuring a key strategic decision making process. Journal of Management, 26, 1055-1085.
Marchand, M. and Raymond, L. (2008). Researching performance measurement systems. International Journal of Operations & Production Management, 28, 663-686.
Marins, F.A.S; Pereira, M.S.; Belderrain, M.C.N.; Urbina, L.M.S. (2010). Métodos de tomada de decisão com múltiplos critérios: aplicações na indústria aeroespacial. São Paulo: Blucher Acadêmico.
Maruyama, M. and Yamashita, Y. (2010). Franchise Fees and Royalties: Theory and Empirical Results, 40 (3), 167-189.
Martín-Herrán, G., Sigué, S. and Zaccour, G. (2011). Strategic interactions in traditional franchise systems: Are franchisors always better off?. European Journal of Operational Research, 213, 526-537.
Mauro, P. C. (2006). Guia do franqueador: como fazer sua empresa crescer com o franchising. São Paulo: Editora Nobel.
Minayo, M. C. S. (2010). Pesquisa Social: teoria, método e criatividade. Petrópolis: Vozes.
Mougeot, M. and Naegelen, F. (2011). Franchise bidding, regulation and investment cost. Economy Design, 15, 37-58.
Mukhopadhyaya, A. K. (2012) Function Analysis System Technique (A Stimulating Tool). Andhra Pradesh: I K International Publishing House.
Neely, A. (2005). The evolution of performance measurement research: developments in the last decade and a research agenda for the next. International Journal of Operations & Production Management, 25, 1264-1277.
Olson, E. M. and Slater, S. F. (2002). The balanced scorecard, competitive strategy and performance. Business Horizons, 45, 11-17.
Parmenter, D. (2010). Key Performance Indicators (KPI): Developing, Implementing, and Using Winning KPI’s. Wiley: Hoboken.
Pavlov, A. and Bourne, M. (2011). Explaining the effects of performance measurement on performance: An organizational routines perspective. International Journal of Operations & Production Management, 31, 101-122.
Performancepoint Server. (2007). Microsoft Office, Redmond. Versão 1.0.
Porter, M. E. (2009). Competition. Rio de Janeiro: Elsevier.
Rauch, A., Wilklund, J., Lumpkin, G. and Frese, M. (2009). Entrepreneurial orientation and business performance: an assessment of past research and suggestions for the future. Entrepreneurship: Theory & Practice, 33, 761-787.
Ribas, J. A. S. Confidencial: por dentro de uma franquia. São Paulo: Sebrae, 2006.
Rodríguez, N. G.; Pérez, M. J.; Gutiérrez, J. A. T. (2005). Dependence as a moderator in the relationship between franchisors and franchisees: the case of services franchises, Journal of Marketing Channels, 13, 3-27.
Rothaermel, F.T.; Hitt, M.A.; Jobe, L.A. (2006). Balancing vertical integration and strategic outsourcing: effects on product portfolio, product success, and firm performance. Strategic Management Journal, 27, 1933-1956.
Saaty, T. L. (2008). Decision making with the analytic hierarchy process. Int. J. Services Sciences, 1 (1), 83-98.
Saaty T. L. and Vargas, L. G. (2012). Methods, Concepts & Applications of the Analytic Hierarchy Process. New York: Springer.
Shane, S. and Maw-Der, F. (1999). New Firm Survival: Institutional Explanations for New Franchisor Mortality. Management Science, 45 (2), 142-159.
Sigué, S. P. and Chintagunta, P. (2009). Advertising strategies in a franchise system. European Journal of Operational Research, 198 (2), 655-665.
Silva, V. L. S. e Azevedo, P. F. (2012). Teoria e prática do franchising. São Paulo: Atlas.
Slack, N.; Chambers, S.; Johnston, R. (2010). Operations strategy. Upper Saddle River: Prentice Hall.
Stake, R. E. (2006). Multiple case study analysis. New York: Guilford.
Suh, N. P. (2007). Axiomatic Design - Advances and Applications. New York: Oxford University Press.
Toor, S.U.R.; Ogunlana, S. O. (2008), Construction professionals’ perception of critical success factors for large-scale construction projects. Construction Innovation, 9, 149-167.
Vázquez, L. (2005). Up-front Franchise Fees and Ongoing Variable Payments as Substitutes: An Agency Perspective. Review of Industrial Organization, 26 (4), 445-460.
Windsperger, J.; R. Dant (2006). Contractibility and ownership redirection in franchising: A property rights view. Journal of Retailing, 82, 259-272.
Zachary, M. A.; McKenny, A. F.; Short, J. C. Davis, K. M.; Wu, D. (2011). Franchise branding: an organizational identity perspective. J. of the Acad. Mark. Sci., 39, 629-645.
Cómo citar
Neuenfeldt Júnior, A. L., Mairesse Siluk, J. C., & Noal Da Silveira, M. (2013). Modelo de evaluación de desempeño para los sectores del sistema de franquicias en Brasil. Cuadernos De Administración, 26(47), 284–308. https://doi.org/10.11144/Javeriana.cao26-47.medp
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