Análisis de los factores que afectan la repetición de la visita a una atracción cultural: una aplicación al Museo de Antioquia
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dic 14, 2012
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Resumen
El artículo analiza la conducta de repetición de los visitantes al Museo de Antioquia. El trabajo estima el efecto de distintas variables en la conducta de repetición de la visita, con base en 533 cuestionarios recolectados entre los visitantes del museo durante el período junio-agosto 2011 y utilizando un modelo econométrico de costo de viaje. Los resultados muestran que las familias, los trabajadores independientes y los jubilados son los grupos más proclives a volver. Características tales como ser mujer, ser joven y tener nivel de ingreso muy alto o muy bajo afectan negativamente la probabilidad de volver al museo. Finalmente, los costos de transporte y alojamiento tienen un efecto marginal positivo sobre la probabilidad de revisita, mientras que el gasto de alimentación y bebida tiene un efecto negativo. Utilizando estos resultados, el trabajo recomienda distintas estrategias de gestión.
Keywords
museums, cultural tourism, cultural economics, urban tourismmuseos, turismo cultural, economía de la cultura, turismo urbanomuseus, turismo cultural, economia da cultura, turismo urbano
References
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Aguado, L. F. (2010). Estadísticas culturales: una mirada desde la economía de la cultura. Cuadernos de Administración, 23 (41), 107-141.
Albrecht, K., y Zemke, R. (1985). Service America: Doing business in the new economy. Homewood, IL: Dow Jones-Irwin.
Alcaldía de Medellín (2010). Entrada libre. Nuevas formas de vivir tres museos en Medellín. Medellín: Autor.
Ashworth, G. J. y Page, S. J. (2011). Urban tourism research: Recent progress and current paradoxes. Tourism Management, 32 (1), 1-15.
Asociación de Artes Visuales de Cataluña (2006). El impacto de los museos de arte contemporáneo a nivel urbano. Estudio de casos. Elaborado por Altimetría. Recuperado el 15 de febrero de 2011, de http://www.aavc.net/aavc_net/html/documents/deave/Part5.pdf
Baker, M., Bennett, M., Campbell, Gilbert, D., Ladkin, A. y Song, H. (1998). Estimating the value of the social benefits to visitors in a large art gallery. International Journal of Heritage Studies, 3 (4), 230-243.
Bedate, A., Herrero, L. C. y Sanz, L. (2004). Economic valuation of the cultural heritage: Application to four case studies in Spain. Journal of Cultural Heritage, 5, 101-111.
Bedate, A. M., Herrero, L. C. y Sanz, J. A. (2009). Economic valuation of a contemporary art museum: Correction of hypothetical bias using a certainty question. Journal of Cultural Economics, 33, 185-199.
Blackwell, R. D., Miniard, P. W. y Engle, J. F. (2001). Consumer behavior (9th Ed). Fort Worth, Texas: Harcourt College Publishers.
Blaug, M. (2001). Where are we now in cultural economics. Journal of Economic Surveys, 15 (2), 123-143.
Boter, J., Rouwendal, J. y Wedel, M. (2005). Employing travel time to compare the value of competing cultural organizations. Journal of Cultural Economics, 29, 19-33.
Brida, J. G., Pulina, M. y Meleddu, M. (2012a). Factors influencing the intention to revisit a cultural attraction: The case of mart of Rovereto. Journal of Cultural Heritage, 13 (2), 167-174.
Brida, J. G., Pulina, M. y Meleddu, M. (2012b). Understanding urban tourism attractiveness: The case of the Archaeological Ötzi Museum in Bolzano. Journal of Travel Research, 51 (6), 727-738.
Qela, A. C., Lankford, S. y Knowles-Lankford, J. (2009). Visitor spending and economic impacts ofheritage tourism: A case study of the Silos and Smokestacks National Heritage Area. Journal of Heritage Tourism, 43, 245-256.
Choi, A.S., Ritchie, B.W., Papandrea, F. y Bennett, J. (2010). Economic valuation of cultural heritage sites: A choice modeling approach. Tourism Management, 31 (2), 213-220.
Christou, E. (2005). Heritage and cultural tourism: A marketing-focused approach. En M. Sigala y D. Leslie (Eds.), International cultural tourism: Management, implications and cases. Oxford: Elsevier.
Chung, B. y Hoffman, D. (1998). Critical incidents. Cornell Hotel and Restaurant Administration Quarterly, 39 (9), 66-73.
Colombino, U. y Nene, A. (2009). Preference heterogeneity in relation to museum. Tourism Economics, 15 (2), 381-395.
Cronin, J. J., Brady, M. K. y. Hult, G. T. M. (2000). Assessing the effects of quality, value and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76 (2), 193-218.
Dunlop, S., Galloway, S., Hamilton, C. y Scullion, A. (2004). The economic impact of the cultural sector in Scotland. Recuperado el 9 de diciembre de 2010, de http://www.christinehamilton-consulting.com/documents/Economic%20Impact%20Report.pdf.
Edvardsson, B., y Strandvik, T. (2000). Is a critical incident critical for a customer relationship? Managing Service Quality, 10 (2), 82-91.
El Mundo.com (2010, noviembre 6). Medellín sigue creciendo en cultura. Recuperado el 28 de septiembre de 2011, de http://www.elmundo.com/portal/resultados/detalles/?idx=164296
El Tiempo.com. (s. f.). Internacionalizar el Museo de Antioquia, mayor reto de nueva directora. Recuperado el 28 de septiembre de 2011, de http://m.eltiempo.com/colombia/medellin/internacionalizar-el-museo-de-antioquia-mayor-reto-de-nueva-directora/9182940
Fonseca, S. y Rebelo, J. (2010). Economic valuation of cultural heritage: Application to a museum located in the Alto Douro Wine Region-World Heritage Site. Pasos, 8 (2), 339-350.
Frey, B. S. y Meier, S. (2006). The economics of museums. En V. A. Ginsburgh y D. Throsby (Eds.), Handbook of the economics of art and culture (vol. 1). Amsterdam: Elsevier.
Goulding, C. (2000). The museum environment and the visitor experience. European Journal of Marketing, 34 (3/4), 261-278.
Gronroos, C. (1984). A service quality model and its marketing implications. European Journal of Marketing, 18 (4), 36-44.
Guiso, L., Sapienza, P. y Zingales, L. (2006). Does culture affect economic outcomes? Journal of Economic Perspectives, 20 (2), 23-48.
Hellstrom, J. y Nordstrom, J. (2008). A count data model with endogenous household specific censoring: the number of nights to stay. Empirical Economics, 35, 179-192.
Herrero, L., Sanz, J., Devesa, M., Bedate, A. y Del Barrio, M. J. (2006). The economic impact of cultural events. A case-study of Salamanca 2002, European capital of culture. European Urban and Regional Studies, 13, 41.
Herrero, L. C. (2002). La economía de la cultura en España: una disciplina incipiente. Revista Asturiana de Economía (RAE), 23, 147-175.
Hotelling, H. (1949). Letter to the National Park Services: An economic study of the monetary evaluation of recreation in the national parks. Washington, D. C.: U.S. Department of the Interior, National Park Service/Recreational Planning Division.
International Council of Museums (icom). Página web. Recuperado el 30 de noviembre de 2010, de http://icom.museum/Jansen-Verbeke, M. (1986). Inner city tourism, resources, tourists, and promoters. Annals of Tourism Research, 13, 79-100.
Jansen-Verbeke, M. y van Reko, J. (1996). Scanning museum visitors. Urban tourism marketing. Annals of Tourism Research, 23 (2), 364-375.
Kinghorn, N. y Willis, K. (2007). Estimating visitor preferences for different art gallery layouts using a choice experiment. Museum Management and Curatorship, 22 (1), 43-58.
Lampi, E. y Orth, M. (2009). Who visits the museums? A comparison between stated preferences and observed effects of entrance fees. Kyklos, 62 (1), 85-102.
Law, C. (2000). Urban tourism. Attracting visitors to large cities. Londres: Mansell.
Leiper, N. (1990). Tourist attraction systems. Annals of Tourism Research, 17, 367-384.
Luksetich, W. A. y Partridge, M. D. (1997). Demand functions for museum services. Applied Economics, 29 (12), 1553-1559.
Machado, M. R. (2008). La cultura como factor de superación social. Ponencia de la Subsecretaría de Cultura de Medellín, Colombia. Seminario Nacional sobre Gestión Cultural Local. Chile. Recuperado el 10 de abril de 2011, de www.consejodelacultura.cl/portal/galeria/text/text1233.pdf
Maddison, D. (2004). Causality and museum subsidies. Journal of Cultural Economics, 28 (2), 89-108.
Maddison, D. y Foster, T. (2003). Valuing congestion costs in the British Museum. Oxford Economic Papers, 55 (1), 173-190.
Malhotra, N. (2004). Investigación de mercados: un enfoque práctico (2a ed.). México D.F.: Prentice Hall.
Mancini, M. (2000). Cruising: A guide to the cruise industry. Albany, New York: Delmar Thompson Learning.
Martínez-Espiñeira, R., Loomis, J. B., Amoako-Tuffour, J. y Hilbe, J. M. (2008). Comparing recreation benefits from on-site versus household surveys in count data travel cost demand models with overdispersion. Tourism Economics, 14 (3), 567-576.
Mazzanti, M. (2003). Discrete choice models and valuation experiment. Journal of Economic Studies, 30 (6), 584-604.
Medellin.travel (s.f.). Agencias de viajes. Productos turísticos. Recuperado el 10 de febrero de 2011, de http://medellin.travel/informacion-practica/directorio-turistico/agencias-de-viajes?page=l
Medellin.travel (s. f.). Guía oficial de viajes de Medellín. Recuperado el 10 de febrero de 2011, de http://medellin.travel/
Miller, A. y Grazer, W. (2003). Complaint behavior as a factor in cruise line losses: An analysis of brand loyalty. Journal of Travel and Tourism Marketing, 15 (1), 77-91.
Ministerio de Cultura de Colombia (s. f.). Política Nacional de Museos. Recuperado el 15 de enero de 2012, de .http://museosenredantioquia.fileswordpress.com/2010/02/politica-nacional-de-museos_ultima-version-2009.pdf.
Morris, A., Hawkins, M. y Sumsion, J. (2000). The economic value of public libraries. London: Resource.
Mourato, S. y Mazzanti, M. (2002). Economic valuation of cultural heritage: Evidence and prospects in assessing the value of cultural heritage. Los Angeles: Getty Conservation Institute.
Museo de Antioquia (s. f.). Historia del proceso de renovación institucional. Recuperado el 15 de enero de 2012, de http://www.museodeantioquia.net/index.php?option=com_content & vie w=article & id=7 & Itemid=28.
Neese, T. (2000). Retaining customers beats finding new ones. Long Island Business News, 47 (42), 35ª.
Petrick, J. F. (2004). The roles of quality, value, and satisfaction in predicting cruise passengers' behavioral intentions. Journal ofTravel Research, 42 (4), 397-408.
Petrick, J. F., Tonner, C. y Quinn, C. (2006). The utilization of critical incident technique to examine cruise passengers' repurchase intentions. Journal of Travel Research, 44, 273-280.
Plaza, B. (2000). Evaluating the influence of a large cultural artifact in the attraction of tourism: The Guggenheim Museum Bilbao Case Study. Urban Affairs Review, 36 (2), 264-274.
Plaza, B. (2006). The return on investment of the Guggenheim Museum Bilbao. International Journal of Urban and Regional Research, 30 (2), 452-467.
Plaza, B. (2008). On some challenges and conditions for the Guggenheim Museum Bilbao to be an effective economic re-activator. International Journal of Urban and Regional Research, 32 (2), 506-517.
Plaza, B. y Haarich, S. N. (2009). Museums for urban regeneration? Exploring conditions for their effectiveness. Journal of Urban Regeneration and Renewal, 23, 259-271.
Plaza, B., Gálvez-Gálvez, C., González-Flores, A. y Serra, E. (2010). Arte y economía, un matrimonio de conveniencia: el Museo Guggenheim en Bilbao. Scripta Nova Revista Electrónica de Geografía y Ciencias Sociales, 14 (335).
Poor, P. J. y Smith, J. M. (2004). Travel cost analysis of a cultural heritage site: The case of historic St. Mary's City ofMaryland. Journal of Cultural Economics, 28, 217-229.
Prentice, R. (1993). Tourism and heritage attraction. Londres: Routledge.
Rentschler, R. (2004). Museum marketing: Understanding different types of audiences. En Arts marketing (pp. 139-158). Amsterdam: Elsevier.
Sanz, J. A., Herrero, L. C. y Bedate A. M. (2003). Contingent valuation and semiparametric methods: A case study of the National Museum of Sculpture in Valladolid, Spain. Journal of Cultural Economics, 27, 241-257.
Sawyer, R. (1996). The economic andjob creation benefits of Ontario public libraries. Bottom Line, 9 (4), 14-26.
Scarpa, R., Thiene, M. y Tempesta,T (2007). Latent class count models of total visitation demand: Days out hiking in the eastern Alps. Environmental Resource Economics, 33, 447-460.
Scott, C. (2006). Museums: Impact and value. Cultural Trends, 15 (1), 45-75.
Sheth, J., Mittal, B. y Newman, B. (1999). Customer behavior: Consumer behavior and beyond. Fort Worth, Texas: The Dryden Press.
Silberberg, T. (1995). Cultural tourism and business opportunities for museums and heritage sites. Tourism Management, 16 (5), 361-365.
Sistema de Indicadores Turísticos (Situr) (s. f.). Página web. Recuperado el 25 de enero de 2012, de http://situr.gov.co/
Stynes, D. J., Vander, S. G. A., y Sun, Y. Y. (2004). Estimating economic impacts of Michigan museums. Department of Park, Recreation and Tourism Resources- Michigan State University.
Thomas, J. S. (2001). A methodology for linking customer acquisition to customer retention. Journal ofMarketing Research, 38, May, 262-268.
Throsby, D. (1994). The production and consumption of the arts: A view of cultural economics. Journal of Economic Literature, 32, 1-29.
Towse, R. (1997). Cultural economics: The arts, the heritage and the media industries. 2 vols. Cheltenham: Edward Elgar.
Tufts, S. y Milne, S. (1999). Museums: A supply-side perspective. Annals of Tourism Research, 26 (3), 613-631.
Vacas-Guerrero, T. (2000). Los museos madrileños como oferta turístico-cultural. Cuadernos de Turismo, 5, 105-111.
Ward, F. A. y Loomis J. B. (1986). the travel cost demand model as an environmental policy assessment tool: A review of literature. Western Journal of Agricultural Economics, 11 (2), 164-178.
Wong, S. C. K. y Ko, A. (2009). Exploratory study of understanding hotel employees' perception on work-life. Balance Issues. International Journal of Hospitality Management, 28, 195-203.
Aguado, L. F. (2010). Estadísticas culturales: una mirada desde la economía de la cultura. Cuadernos de Administración, 23 (41), 107-141.
Albrecht, K., y Zemke, R. (1985). Service America: Doing business in the new economy. Homewood, IL: Dow Jones-Irwin.
Alcaldía de Medellín (2010). Entrada libre. Nuevas formas de vivir tres museos en Medellín. Medellín: Autor.
Ashworth, G. J. y Page, S. J. (2011). Urban tourism research: Recent progress and current paradoxes. Tourism Management, 32 (1), 1-15.
Asociación de Artes Visuales de Cataluña (2006). El impacto de los museos de arte contemporáneo a nivel urbano. Estudio de casos. Elaborado por Altimetría. Recuperado el 15 de febrero de 2011, de http://www.aavc.net/aavc_net/html/documents/deave/Part5.pdf
Baker, M., Bennett, M., Campbell, Gilbert, D., Ladkin, A. y Song, H. (1998). Estimating the value of the social benefits to visitors in a large art gallery. International Journal of Heritage Studies, 3 (4), 230-243.
Bedate, A., Herrero, L. C. y Sanz, L. (2004). Economic valuation of the cultural heritage: Application to four case studies in Spain. Journal of Cultural Heritage, 5, 101-111.
Bedate, A. M., Herrero, L. C. y Sanz, J. A. (2009). Economic valuation of a contemporary art museum: Correction of hypothetical bias using a certainty question. Journal of Cultural Economics, 33, 185-199.
Blackwell, R. D., Miniard, P. W. y Engle, J. F. (2001). Consumer behavior (9th Ed). Fort Worth, Texas: Harcourt College Publishers.
Blaug, M. (2001). Where are we now in cultural economics. Journal of Economic Surveys, 15 (2), 123-143.
Boter, J., Rouwendal, J. y Wedel, M. (2005). Employing travel time to compare the value of competing cultural organizations. Journal of Cultural Economics, 29, 19-33.
Brida, J. G., Pulina, M. y Meleddu, M. (2012a). Factors influencing the intention to revisit a cultural attraction: The case of mart of Rovereto. Journal of Cultural Heritage, 13 (2), 167-174.
Brida, J. G., Pulina, M. y Meleddu, M. (2012b). Understanding urban tourism attractiveness: The case of the Archaeological Ötzi Museum in Bolzano. Journal of Travel Research, 51 (6), 727-738.
Qela, A. C., Lankford, S. y Knowles-Lankford, J. (2009). Visitor spending and economic impacts ofheritage tourism: A case study of the Silos and Smokestacks National Heritage Area. Journal of Heritage Tourism, 43, 245-256.
Choi, A.S., Ritchie, B.W., Papandrea, F. y Bennett, J. (2010). Economic valuation of cultural heritage sites: A choice modeling approach. Tourism Management, 31 (2), 213-220.
Christou, E. (2005). Heritage and cultural tourism: A marketing-focused approach. En M. Sigala y D. Leslie (Eds.), International cultural tourism: Management, implications and cases. Oxford: Elsevier.
Chung, B. y Hoffman, D. (1998). Critical incidents. Cornell Hotel and Restaurant Administration Quarterly, 39 (9), 66-73.
Colombino, U. y Nene, A. (2009). Preference heterogeneity in relation to museum. Tourism Economics, 15 (2), 381-395.
Cronin, J. J., Brady, M. K. y. Hult, G. T. M. (2000). Assessing the effects of quality, value and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76 (2), 193-218.
Dunlop, S., Galloway, S., Hamilton, C. y Scullion, A. (2004). The economic impact of the cultural sector in Scotland. Recuperado el 9 de diciembre de 2010, de http://www.christinehamilton-consulting.com/documents/Economic%20Impact%20Report.pdf.
Edvardsson, B., y Strandvik, T. (2000). Is a critical incident critical for a customer relationship? Managing Service Quality, 10 (2), 82-91.
El Mundo.com (2010, noviembre 6). Medellín sigue creciendo en cultura. Recuperado el 28 de septiembre de 2011, de http://www.elmundo.com/portal/resultados/detalles/?idx=164296
El Tiempo.com. (s. f.). Internacionalizar el Museo de Antioquia, mayor reto de nueva directora. Recuperado el 28 de septiembre de 2011, de http://m.eltiempo.com/colombia/medellin/internacionalizar-el-museo-de-antioquia-mayor-reto-de-nueva-directora/9182940
Fonseca, S. y Rebelo, J. (2010). Economic valuation of cultural heritage: Application to a museum located in the Alto Douro Wine Region-World Heritage Site. Pasos, 8 (2), 339-350.
Frey, B. S. y Meier, S. (2006). The economics of museums. En V. A. Ginsburgh y D. Throsby (Eds.), Handbook of the economics of art and culture (vol. 1). Amsterdam: Elsevier.
Goulding, C. (2000). The museum environment and the visitor experience. European Journal of Marketing, 34 (3/4), 261-278.
Gronroos, C. (1984). A service quality model and its marketing implications. European Journal of Marketing, 18 (4), 36-44.
Guiso, L., Sapienza, P. y Zingales, L. (2006). Does culture affect economic outcomes? Journal of Economic Perspectives, 20 (2), 23-48.
Hellstrom, J. y Nordstrom, J. (2008). A count data model with endogenous household specific censoring: the number of nights to stay. Empirical Economics, 35, 179-192.
Herrero, L., Sanz, J., Devesa, M., Bedate, A. y Del Barrio, M. J. (2006). The economic impact of cultural events. A case-study of Salamanca 2002, European capital of culture. European Urban and Regional Studies, 13, 41.
Herrero, L. C. (2002). La economía de la cultura en España: una disciplina incipiente. Revista Asturiana de Economía (RAE), 23, 147-175.
Hotelling, H. (1949). Letter to the National Park Services: An economic study of the monetary evaluation of recreation in the national parks. Washington, D. C.: U.S. Department of the Interior, National Park Service/Recreational Planning Division.
International Council of Museums (icom). Página web. Recuperado el 30 de noviembre de 2010, de http://icom.museum/Jansen-Verbeke, M. (1986). Inner city tourism, resources, tourists, and promoters. Annals of Tourism Research, 13, 79-100.
Jansen-Verbeke, M. y van Reko, J. (1996). Scanning museum visitors. Urban tourism marketing. Annals of Tourism Research, 23 (2), 364-375.
Kinghorn, N. y Willis, K. (2007). Estimating visitor preferences for different art gallery layouts using a choice experiment. Museum Management and Curatorship, 22 (1), 43-58.
Lampi, E. y Orth, M. (2009). Who visits the museums? A comparison between stated preferences and observed effects of entrance fees. Kyklos, 62 (1), 85-102.
Law, C. (2000). Urban tourism. Attracting visitors to large cities. Londres: Mansell.
Leiper, N. (1990). Tourist attraction systems. Annals of Tourism Research, 17, 367-384.
Luksetich, W. A. y Partridge, M. D. (1997). Demand functions for museum services. Applied Economics, 29 (12), 1553-1559.
Machado, M. R. (2008). La cultura como factor de superación social. Ponencia de la Subsecretaría de Cultura de Medellín, Colombia. Seminario Nacional sobre Gestión Cultural Local. Chile. Recuperado el 10 de abril de 2011, de www.consejodelacultura.cl/portal/galeria/text/text1233.pdf
Maddison, D. (2004). Causality and museum subsidies. Journal of Cultural Economics, 28 (2), 89-108.
Maddison, D. y Foster, T. (2003). Valuing congestion costs in the British Museum. Oxford Economic Papers, 55 (1), 173-190.
Malhotra, N. (2004). Investigación de mercados: un enfoque práctico (2a ed.). México D.F.: Prentice Hall.
Mancini, M. (2000). Cruising: A guide to the cruise industry. Albany, New York: Delmar Thompson Learning.
Martínez-Espiñeira, R., Loomis, J. B., Amoako-Tuffour, J. y Hilbe, J. M. (2008). Comparing recreation benefits from on-site versus household surveys in count data travel cost demand models with overdispersion. Tourism Economics, 14 (3), 567-576.
Mazzanti, M. (2003). Discrete choice models and valuation experiment. Journal of Economic Studies, 30 (6), 584-604.
Medellin.travel (s.f.). Agencias de viajes. Productos turísticos. Recuperado el 10 de febrero de 2011, de http://medellin.travel/informacion-practica/directorio-turistico/agencias-de-viajes?page=l
Medellin.travel (s. f.). Guía oficial de viajes de Medellín. Recuperado el 10 de febrero de 2011, de http://medellin.travel/
Miller, A. y Grazer, W. (2003). Complaint behavior as a factor in cruise line losses: An analysis of brand loyalty. Journal of Travel and Tourism Marketing, 15 (1), 77-91.
Ministerio de Cultura de Colombia (s. f.). Política Nacional de Museos. Recuperado el 15 de enero de 2012, de .http://museosenredantioquia.fileswordpress.com/2010/02/politica-nacional-de-museos_ultima-version-2009.pdf.
Morris, A., Hawkins, M. y Sumsion, J. (2000). The economic value of public libraries. London: Resource.
Mourato, S. y Mazzanti, M. (2002). Economic valuation of cultural heritage: Evidence and prospects in assessing the value of cultural heritage. Los Angeles: Getty Conservation Institute.
Museo de Antioquia (s. f.). Historia del proceso de renovación institucional. Recuperado el 15 de enero de 2012, de http://www.museodeantioquia.net/index.php?option=com_content & vie w=article & id=7 & Itemid=28.
Neese, T. (2000). Retaining customers beats finding new ones. Long Island Business News, 47 (42), 35ª.
Petrick, J. F. (2004). The roles of quality, value, and satisfaction in predicting cruise passengers' behavioral intentions. Journal ofTravel Research, 42 (4), 397-408.
Petrick, J. F., Tonner, C. y Quinn, C. (2006). The utilization of critical incident technique to examine cruise passengers' repurchase intentions. Journal of Travel Research, 44, 273-280.
Plaza, B. (2000). Evaluating the influence of a large cultural artifact in the attraction of tourism: The Guggenheim Museum Bilbao Case Study. Urban Affairs Review, 36 (2), 264-274.
Plaza, B. (2006). The return on investment of the Guggenheim Museum Bilbao. International Journal of Urban and Regional Research, 30 (2), 452-467.
Plaza, B. (2008). On some challenges and conditions for the Guggenheim Museum Bilbao to be an effective economic re-activator. International Journal of Urban and Regional Research, 32 (2), 506-517.
Plaza, B. y Haarich, S. N. (2009). Museums for urban regeneration? Exploring conditions for their effectiveness. Journal of Urban Regeneration and Renewal, 23, 259-271.
Plaza, B., Gálvez-Gálvez, C., González-Flores, A. y Serra, E. (2010). Arte y economía, un matrimonio de conveniencia: el Museo Guggenheim en Bilbao. Scripta Nova Revista Electrónica de Geografía y Ciencias Sociales, 14 (335).
Poor, P. J. y Smith, J. M. (2004). Travel cost analysis of a cultural heritage site: The case of historic St. Mary's City ofMaryland. Journal of Cultural Economics, 28, 217-229.
Prentice, R. (1993). Tourism and heritage attraction. Londres: Routledge.
Rentschler, R. (2004). Museum marketing: Understanding different types of audiences. En Arts marketing (pp. 139-158). Amsterdam: Elsevier.
Sanz, J. A., Herrero, L. C. y Bedate A. M. (2003). Contingent valuation and semiparametric methods: A case study of the National Museum of Sculpture in Valladolid, Spain. Journal of Cultural Economics, 27, 241-257.
Sawyer, R. (1996). The economic andjob creation benefits of Ontario public libraries. Bottom Line, 9 (4), 14-26.
Scarpa, R., Thiene, M. y Tempesta,T (2007). Latent class count models of total visitation demand: Days out hiking in the eastern Alps. Environmental Resource Economics, 33, 447-460.
Scott, C. (2006). Museums: Impact and value. Cultural Trends, 15 (1), 45-75.
Sheth, J., Mittal, B. y Newman, B. (1999). Customer behavior: Consumer behavior and beyond. Fort Worth, Texas: The Dryden Press.
Silberberg, T. (1995). Cultural tourism and business opportunities for museums and heritage sites. Tourism Management, 16 (5), 361-365.
Sistema de Indicadores Turísticos (Situr) (s. f.). Página web. Recuperado el 25 de enero de 2012, de http://situr.gov.co/
Stynes, D. J., Vander, S. G. A., y Sun, Y. Y. (2004). Estimating economic impacts of Michigan museums. Department of Park, Recreation and Tourism Resources- Michigan State University.
Thomas, J. S. (2001). A methodology for linking customer acquisition to customer retention. Journal ofMarketing Research, 38, May, 262-268.
Throsby, D. (1994). The production and consumption of the arts: A view of cultural economics. Journal of Economic Literature, 32, 1-29.
Towse, R. (1997). Cultural economics: The arts, the heritage and the media industries. 2 vols. Cheltenham: Edward Elgar.
Tufts, S. y Milne, S. (1999). Museums: A supply-side perspective. Annals of Tourism Research, 26 (3), 613-631.
Vacas-Guerrero, T. (2000). Los museos madrileños como oferta turístico-cultural. Cuadernos de Turismo, 5, 105-111.
Ward, F. A. y Loomis J. B. (1986). the travel cost demand model as an environmental policy assessment tool: A review of literature. Western Journal of Agricultural Economics, 11 (2), 164-178.
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Cómo citar
Brida, J. G., Monterubbianesi, P. D., & Zapata Aguirre, S. (2012). Análisis de los factores que afectan la repetición de la visita a una atracción cultural: una aplicación al Museo de Antioquia. Cuadernos De Administración, 25(45). https://doi.org/10.11144/Javeriana.cao25-45.afqa
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