Abstract
In this article, I read Beatriz Sarlo´s Tiempo pasado: Cultura de la memoria y giro subjetivo. Una discusión in the context of new scholarship in cultural memory studies, that proposes its transgenerational perdurability both at the a social and the collective level. I propose that Sarlo criticizes the personal voice of the “subjective turn” by deploying her own predilections, and therefore interrupting the discourses she purports to analyze. Sarlo´s critique of the subjective turn is therefore carried out within her own subjectivity, inviting a question that echoes her own: what is the place of the rst person singular in the narration of the recent past?
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