Abstract
It is intended to contribute with this paper to the discussion on challenges that housing programs in Mexico have to face in their bid of promoting sustainability in three dimensions: first, social and financial fragility of the families to use eco technologies in their homes and foster sustainable solutions in the process of moving; second, housing deficit and urban surroundings; third, the incipient effort for Eco innovation to promote a regulations system and stimulus for the actors on the construction of the city, under the perspective of modifying housing design and consumption practices. Eco innovation, a frequently abandoned field on housing and city studies, is used as analytic perspective.
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