It is intended to contribute with this paper to the discussion on challenges that housing programs in Mexico have to face in their bid of promoting sustainability in three dimensions: first, social and financial fragility of the families to use eco technologies in their homes and foster sustainable solutions in the process of moving; second, housing deficit and urban surroundings; third, the incipient effort for Eco innovation to promote a regulations system and stimulus for the actors on the construction of the city, under the perspective of modifying housing design and consumption practices. Eco innovation, a frequently abandoned field on housing and city studies, is used as analytic perspective.