Framed in the dispute arisen in Venezuela among historians from the National Academy of History and the National History Center created by Hugo Chavez’s government in 2007, this  article inquires how power is represented, particularly in the case of President Hugo Chavez, in 24 magazines from Memorias de Venezuela.The analysis is supported on the theory about representation from Louis Marin and Roger Chartier, and on the kinds of domination worked by Max Weber. The methodology used is structural content analysis.