During the colonial period, the coastal zone of Ceara had a secondary economic role. Changed axis in the early twentieth century was the appreciation of the beach areas, generating an environmental stress within this space. On the coast of Aquiraz, east coast of Ceara, Brazil, there is an increase in summer buildings, resorts, condominiums, water parks, among others, promoting the occupation of coastal fragile because increased tourism. The aim was to identify the changes in the landscape and the impacts of the occupation and the appreciation of the coast. The implementation was done in two stages: the first from a theoretical and methodological literature, documentary and cartographic and the second stage from field work, with questionnaires. It was found that the new forms of employment generated changes in the landscape, which are being felt by decreasing the natives by tourist facilities. With the lack of order forms for use and occupation and speculation, we identified several socio-environmental impacts: the increase of urbanized areas without sanitation that promote pollution and environmental degradation, threatening the quality of life of the coastal population and continuity of own tourism.