The recent investigation was sold out in institutions considered cultural urban tangible patrimony (real estate) at the municipality of Cumanayagua. It is born starting from a study when the level of ignorance was evaluated that about the theme culture patrimonial they possess the community’s inhabitants, so that it becomes elaborate and its implements a strategy of communication that it permits promoting architectonic places: Casa Ramírez, la iglesia católica, el Casino Español, el liceo y el cementerio in order that they be appreciated and valorated like symbolic elements and self-defining of the locality. With a synergetic focus among the different organisms, companies and educational institutions communication it can get a bigger link and recognition of these institutions with the inhabitants, it favorites the level of engaged and identification with these and it changes into his public objectives.