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Andrea Caputo

Resumen

La deseabilidad social parece mejorar las medidas de bienestar, pues los individuos tienden a aumentar el grado de satisfacción y felicidad que resulta en artefactos de respuesta y en una seria amenaza para la validez de los datos por autoinforme. Este artículo explora el sesgo de deseabilidad social en el bienestar subjetivo autodeclarado, controlando variables sociodemográficas, como el género, la edad, la educación, el estado civil/familiar y la situación laboral, con el fin de probar si la deseabilidad social tiene un incremento en la validez para predecir algunas medidas de bienestar. Se proponen tres facetas del bienestar que tratan de la felicidad subjetiva: 1. la satisfacción general con la vida, 2. la gratitud y 3. la soledad, respectivamente, consideradas como una respuesta emocional positiva y negativa. A través de una encuesta en línea, una muestra de conveniencia de 170 participantes completó un cuestionario en línea que incluía medidas de deseabilidad social, felicidad subjetiva, satisfacción con la vida, gratitud y soledad. Se realizaron análisis de correlación y análisis de regresión jerárquica de dos etapas. Todas las medidas de bienestar muestran modestas correlaciones significativas con deseabilidad social que van desde 0.235 a 0.309, excepto la felicidad subjetiva. La deseabilidad social representó entre 3 y 6 % de la varianza de estas medidas, después de controlar las variables sociodemográficas. Por tanto, la deseabilidad social parece desempeñar un papel pequeño en las medidas de autorreporte de bienestar, como lo revelaron estudios previos. Se discuten algunas limitaciones y cuestiones sobre el sesgo de deseabilidad social en la investigación en en línea.

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Keywords

sesgo de deseabilidad social, bienestar psicológico, encuesta en línea, felicidad, gratitud

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Cómo citar
Caputo, A. (2017). Sesgo de deseabilidad social en las medidas de bienestar por autoinforme: evidencia de una encuesta en línea. Universitas Psychologica, 16(2), 1-13. https://doi.org/10.11144/Javeriana.upsy16-2.sdsw
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