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Miguel Ángel Gandarillas Solinís https://orcid.org/0000-0003-0943-4879

Manuel Montañés Serrano https://orcid.org/0000-0002-3107-8818

Resumen

Esta investigación tiene como objetivo identificar los tipos de usuarios habituales de los entornos virtuales, de acuerdo a las dimensiones motivacionales, características conductuales y sus consecuencias. Para tal fin se administró un cuestionario a 332 usuarios de plataformas virtuales. Los datos se procesaron con técnicas de análisis factorial, ANOVAs, conglomerados y regresiones múltiples, donde se identificaron cinco tipos de motivaciones del uso de las plataformas virtuales: la estimulación intelectual, el poder, instrumental, el anonimato/libertad, el afecto, y la evasión. Atendiendo a estos factores surgen cinco tipos de usuarios: el lógico, el anónimo, el honesto, el interesado, el evasivo, y el poderoso. Todo ello sugiere la posibilidad de distinguir dos dimensiones principales que explican el comportamiento virtual: la más relevante caracterizada por la búsqueda positiva de estimulación intelectual, creatividad y conocimiento, y una segunda de carácter afectivo-emocional, más relacionada con factores de vulnerabilidad y riesgo.

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Keywords

comportamiento virtual, motivación psicosocial, consciencia virtual, perfil usuario online, comunicación online

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Cómo citar
Gandarillas Solinís, M., & Montañés Serrano, M. (2019). Perfiles psicosociales de usuarios de entornos virtuales: motivaciones, conductas y consecuencias. Universitas Psychologica, 18(3), 1-14. https://doi.org/10.11144/Javeriana.upsy18-3.ppue
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