Publicado dic 30, 2019


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Sergio Vila-Tojo

Elena Andrade

Jose-Manuel Sabucedo

Sara González-García

María Teresa Moreira

Gumersindo Feijoo



Las intervenciones para promover conductas conservadoras del agua han seguido 3 tipos de estrategias: feedback, normas sociales y campañas de sensibilización. Esta revisión pretende evaluar las características metodológicas y valorar la eficacia alcanzada por estas estrategias. De una búsqueda sistemática de literatura, obtuvimos 31 artículos. En cada estrategia, analizamos 6 variables metodológicas esenciales, y calculamos el tamaño del efecto promedio. Encontramos ausencia destacada de grupo control y de medidas pre-post. El tamaño del efecto fue medio en las intervenciones de feedback y bajo en intervenciones basadas en normas sociales y campañas de sensibilización. Las intervenciones de feedback presentan mejores condiciones metodológicas. No obstante, se impone la necesidad de cuidar aspectos metodológicos esenciales, y de informar de estadísticos que permitan una estimación más fiable de la eficacia. Pese a ello, la tendencia de las tres estrategias es positiva, donde las intervenciones basadas en feedback son las de mayor efecto.


water conservation, feedback, social norms, sensitivity campaigns, methodological issuesconservación del agua, feedback, normas sociales, campañas de sensibilización, características metodológicas

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Cómo citar
Vila-Tojo, S., Andrade, E., Sabucedo, J.-M., González-García, S., Moreira, M. T., & Feijoo, G. (2019). Revisión sobre las características metodológicas y la eficacia de intervenciones orientadas a reducir el consumo de agua. Universitas Psychologica, 18(5), 1–15.

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