Keywords
scientific ---- 21th century
Science and technology
Science popularization
Journalists.
How to Cite
Abstract
A major challenge we live in today is the definition and establishment of communication object. This paper aims to discuss the issue both as object of the methodology in media processes. We say that the object precedes the method. We can not choose a method if the object is unknown. That takes a little appealed on the issue of method in social sciences and their relationship with the object. The importance of this discussion in the field of communication is related to the problem of today still no clarity about which is the subject of communication. With the emergence of media processes, are called to relate the macro and micro social phenomena.
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Martín-Barbero, J. (1984), “De la comunicación a la cultura. Perder el objeto para ganar el proceso”. Signo y Pensamiento, no.5, vol. 3, ano 3, segdo. Semestre de 1984. Bogotá, Universidad Javeriana.
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