Vol. 30 No. 58 (2011), Reports
Vol. 30 No. 58 (2011)

Metaphors of War in the SocioCultural Construction of the Textile/ Garment, Design, and Fashion Cluster in Antioquia

Reports
Published 2011-04-15
Mónica María Valle Flórez
Politécnico Colombiano Jaime Isaza Cadavid
PDF (Spanish)

Keywords

Industrial Clusters
Cloting trade -- Antioquia (Colombia)
Metaphorical analysis
Cluster
War as a metaphor
Socio-cultural construct.

How to Cite

Valle Flórez, M. M. (2011). Metaphors of War in the SocioCultural Construction of the Textile/ Garment, Design, and Fashion Cluster in Antioquia. Signo Y Pensamiento, 30(58), 252-268. https://doi.org/10.11144/Javeriana.syp30-58.mgcs
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Abstract

This article deals with the socio-cultural construction with which, starting with the metaphor “a cluster is war,” the Textile/Garment, Design, and Fashion Cluster in Antioquia was worked out. Herein we show how the Cluster resulted from the way in which production was organized and then attempt to describe the methodology behind the process of interpreting metaphoric experiences. We portray the metaphors from which the aforementioned cluster was drawn: “market is war,” “to struggle for market share is fear,” “the fight is here and there,” “competition is huge, friendly, and important,” as well as the strategies and tactics used by the Cluster’s builders both to protect and fight for the market. This text makes part of the results of the doctoral research work done by the author on this particular Cluster.

PDF (Spanish)

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