Abstract
This paper describes (he tcosioos and relationships established between (he technological, economic, and pol ítical realms as constituted by the public biography of te1evision in the city ofCali, Colombia, from 1954 to 1970. The ideas here presented resu lt from the analysis of data published in local daily newspapers throughout t his period, with an emphasis on three kinds of items: news pieces, opinion columns, and advertising ads. The paper aims to contribute to the deve10pment of a social history of media in Colombia from a regional perspective.This journal is registered under a Creative Commons Attribution 4.0 International Public License. Thus, this work may be reproduced, distributed, and publicly shared in digital format, as long as the names of the authors and Pontificia Universidad Javeriana are acknowledged. Others are allowed to quote, adapt, transform, auto-archive, republish, and create based on this material, for any purpose (even commercial ones), provided the authorship is duly acknowledged, a link to the original work is provided, and it is specified if changes have been made. Pontificia Universidad Javeriana does not hold the rights of published works and the authors are solely responsible for the contents of their works; they keep the moral, intellectual, privacy, and publicity rights.
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