Abstract
As far as historical research on Latin America's media is concerned, we are very much in want, except perhaps, for sorne isolated joint efforts like the ones done in Brazil and by Alfredo de Carvalho's Net: Rede Alear. Works concerning the history of television are particularly scant, most of them being mere descriptions of the processes of installing the technology needed for the creation of TV ventures, and of the type of programs which occupied the available slots. Our interest in this paper steps away from this approach; we attempt to present a history of television that accounts for the processes by which a particular ICT constitutes itself as mass media. In other words, we want to explain how such technology, ultimately, becomes an essential part of mass culture. We start by examining archive files focused on the daily press, particularly Vanguardia Liberal ofBucaramanga, in order to track down the interest shown by the public vis-a-vis the aforementioned technology.This journal is registered under a Creative Commons Attribution 4.0 International Public License. Thus, this work may be reproduced, distributed, and publicly shared in digital format, as long as the names of the authors and Pontificia Universidad Javeriana are acknowledged. Others are allowed to quote, adapt, transform, auto-archive, republish, and create based on this material, for any purpose (even commercial ones), provided the authorship is duly acknowledged, a link to the original work is provided, and it is specified if changes have been made. Pontificia Universidad Javeriana does not hold the rights of published works and the authors are solely responsible for the contents of their works; they keep the moral, intellectual, privacy, and publicity rights.
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