Keywords
media
journals
symbolic constructions
identity
nationalist discourse
How to Cite
Abstract
Over the last couple of years, the “national” element seems to have been revived in different Colombian milieus; that is, not only on the political scene, but mostly in the midst of everyday life: in advertising strategies, in media discourse, and in audiovisual accounts of all sorts to which we are daily exposed. Thus, the need exists to examine which or what the strategies used by mass media and by means of which the nation is portrayed to us are; what type of discourse, which rhetorical tools are used in order to construct a unified referent which we call Colombia, a referent which in turn we incorporate into our everyday practice. The aforementioned analysis constitutes the purpose of our research, which in turn presents a summary of our conceptual and methodological assumptions as well as some of our early first results.This journal is registered under a Creative Commons Attribution 4.0 International Public License. Thus, this work may be reproduced, distributed, and publicly shared in digital format, as long as the names of the authors and Pontificia Universidad Javeriana are acknowledged. Others are allowed to quote, adapt, transform, auto-archive, republish, and create based on this material, for any purpose (even commercial ones), provided the authorship is duly acknowledged, a link to the original work is provided, and it is specified if changes have been made. Pontificia Universidad Javeriana does not hold the rights of published works and the authors are solely responsible for the contents of their works; they keep the moral, intellectual, privacy, and publicity rights.
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