Versions
- 2021-03-14 (2)
- 2007-09-15 (1)
Keywords
complexity
corporate communications
uncertainty
future.
How to Cite
Abstract
We are experiencing an unprecedented historical sequence of corporate changes that is leading us to reconsider many strategic processes that are fading away in the uncertainty of the current context. How can organizations be prepared to be competitive in a world that is unknown and to move ahead in an uncertain context?This journal is registered under a Creative Commons Attribution 4.0 International Public License. Thus, this work may be reproduced, distributed, and publicly shared in digital format, as long as the names of the authors and Pontificia Universidad Javeriana are acknowledged. Others are allowed to quote, adapt, transform, auto-archive, republish, and create based on this material, for any purpose (even commercial ones), provided the authorship is duly acknowledged, a link to the original work is provided, and it is specified if changes have been made. Pontificia Universidad Javeriana does not hold the rights of published works and the authors are solely responsible for the contents of their works; they keep the moral, intellectual, privacy, and publicity rights.
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