Adapting to the New Context of Companies or Facing the Challenge of Shaping it?

Versions

PDF (Spanish)

Keywords

Environment
Corporate social responsibility
CSR
modeling
communication
management model
social inclusion

How to Cite

Pizzolante Negrón, I. (2021). Adapting to the New Context of Companies or Facing the Challenge of Shaping it?. Signo Y Pensamiento, 26(51), 168-178. https://revistas.javeriana.edu.co/index.php/signoypensamiento/article/view/4605 (Original work published 2007)
Almetrics
 
Dimensions
 

Google Scholar
 
Search GoogleScholar

Abstract

In the present milieu characterized by strong competitiveness, companies and organizations are invited to move ahead not only to adapt to the context but also to participate in and to shape it. Therefore, a new management model based on confidence building and a good reputation becomes necessary; that is, “The Challenge of Shaping”
PDF (Spanish)

Argandoña. A. Disponible en: http://www.cp.org. Ar/pdfs/00rsycreaciondevalorparaelaccionis ta.pdf

Fundación bbva y el iese. (2005) La sostenibilidad cala en los consejos. Disponible en: http://www.sefm.org/inter/comunicados2.php?idComunicado=760. Recuperado el 22 de noviembre de 2005

Geertz, C. (1999), The Interpretation of Cultures, New York, Basic Books.

Goleman, D. (2003), La práctica de la inteligencia emocional, Madrid, Kairos.

Harvard Business Review (2005, november). Kotter, J. (2005) “Liderazgo en organizaciones basadas en el conocimiento” En; Harvard Business Review. Disponible en http://www.accountingweb.co.uk/cgi-bin/item.cgi?id=81314&d=526&h=524&f=525

Lewin, K. (1951), Field Theory in Social Sciences, New York, Harper & Row.

Llano Cifuentes, C. (2000), La amistad en la empresa, México, Fondo de Cultura Económica.

McCombs, M. y Shaw, D. (1972), “The Agenda-Setting Function of Mass-Media”, en Public

Opinion Quarterly, vol. 36, núm. 2, pp. 176-187.

McLuhan, M. (1990), La aldea global [con Bruce Power], Barcelona, Gedisa.

Porter, M. (1981), Estrategia competitiva. Técnicas para analizar industrias y competidores, México, cecsa.

Ries, A. y Ries, L. (2002), The Fall of Advertising and the Rise of PR, New York, Harper Collins.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright (c) 2021 Italo Pizzolante Negrón