Adapting to the New Context of Companies or Facing the Challenge of Shaping it?
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Abstract
In the present milieu characterized by strong competitiveness, companies and organizations are invited to move ahead not only to adapt to the context but also to participate in and to shape it. Therefore, a new management model based on confidence building and a good reputation becomes necessary; that is, “The Challenge of Shaping”
Keywords
Environment, Corporate social responsibility, CSR, modeling, communication, management model, social inclusionMeio ambiente, responsabilidade social corporativa, modelagem, comunicação, modelo de gestão, inclusão socialEntorno, Responsabilidad Social Empresarial, modelar, comunicación, modelo de gestión, inclusion social
References
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Geertz, C. (1999), The Interpretation of Cultures, New York, Basic Books.
Goleman, D. (2003), La práctica de la inteligencia emocional, Madrid, Kairos.
Harvard Business Review (2005, november). Kotter, J. (2005) “Liderazgo en organizaciones basadas en el conocimiento” En; Harvard Business Review. Disponible en http://www.accountingweb.co.uk/cgi-bin/item.cgi?id=81314&d=526&h=524&f=525
Lewin, K. (1951), Field Theory in Social Sciences, New York, Harper & Row.
Llano Cifuentes, C. (2000), La amistad en la empresa, México, Fondo de Cultura Económica.
McCombs, M. y Shaw, D. (1972), “The Agenda-Setting Function of Mass-Media”, en Public
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McLuhan, M. (1990), La aldea global [con Bruce Power], Barcelona, Gedisa.
Porter, M. (1981), Estrategia competitiva. Técnicas para analizar industrias y competidores, México, cecsa.
Ries, A. y Ries, L. (2002), The Fall of Advertising and the Rise of PR, New York, Harper Collins.
Fundación bbva y el iese. (2005) La sostenibilidad cala en los consejos. Disponible en: http://www.sefm.org/inter/comunicados2.php?idComunicado=760. Recuperado el 22 de noviembre de 2005
Geertz, C. (1999), The Interpretation of Cultures, New York, Basic Books.
Goleman, D. (2003), La práctica de la inteligencia emocional, Madrid, Kairos.
Harvard Business Review (2005, november). Kotter, J. (2005) “Liderazgo en organizaciones basadas en el conocimiento” En; Harvard Business Review. Disponible en http://www.accountingweb.co.uk/cgi-bin/item.cgi?id=81314&d=526&h=524&f=525
Lewin, K. (1951), Field Theory in Social Sciences, New York, Harper & Row.
Llano Cifuentes, C. (2000), La amistad en la empresa, México, Fondo de Cultura Económica.
McCombs, M. y Shaw, D. (1972), “The Agenda-Setting Function of Mass-Media”, en Public
Opinion Quarterly, vol. 36, núm. 2, pp. 176-187.
McLuhan, M. (1990), La aldea global [con Bruce Power], Barcelona, Gedisa.
Porter, M. (1981), Estrategia competitiva. Técnicas para analizar industrias y competidores, México, cecsa.
Ries, A. y Ries, L. (2002), The Fall of Advertising and the Rise of PR, New York, Harper Collins.
How to Cite
Pizzolante Negrón, I. (2021). Adapting to the New Context of Companies or Facing the Challenge of Shaping it?. Signo Y Pensamiento, 26(51), 168–178. Retrieved from https://revistas.javeriana.edu.co/index.php/signoypensamiento/article/view/4605 (Original work published September 15, 2007)
Section
Agendas
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