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Abstract
Based on the premise that the car has substantially transformed urban life, the aim of this article is to investigate the dimension of the ideas that residents of two neighborhoods in Cali (Colombia) have about their mobility and means of transportation. For this purpose, the analysis will be grounded on a Durkheim-based interpretation of social representation, understanding that this is not an autonomous dimension configured with its back turned against factual reality; rather, it interacts, structures, and is structured by social practices. Three representations will finally converge in the configuration of automotive logic in the residents of the two middle-class neighborhoods analyzed, which could be summarized as follows: the desideratum of sustainable mobility, the automobile as an efficient device, and the mystification of driving.
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