Advertising activity: between simulation and utopia
Published
Nov 24, 2015
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Abstract
The advertising activity has focused its attention, since some time ago, on the emotional experience of consumption as a source of experiences to provide imaginary content to brands. This has been shaping new developments on the so called Publicity of Significance. Nowadays, we are also witnessing the emergence of a whole range of techniques and strategies that are new ways of thinking and practicing advertising. Therefore, the construction of brand imaginaries has been occurring in this context through a multiplicity of media that have caused major changes in the advertising strategies and formats that ,can be interpreted, oscillate between simulation and utopia.
Keywords
advertising, brands, marketing, experience, simulation, utopiapublicidad, marcas, marketing, experiencia, simulacro, utopíapublicidade, marcas, marketing, experiência, simulacro, utopia
References
How to Cite
Vidal Auladell, F. (2015). Advertising activity: between simulation and utopia. Universitas Humanística, 81(81). https://doi.org/10.11144/Javeriana.uh81.apsu
Section
Horizontes