In this text I want to take the perspective of a struggle that tries to shape itself as an experience of confrontation of the destruction originated by the penetration of capital. This is reflected in the use of Information Technology and Communication (ICT) as a rebellion by indigenous peoples in Oaxaca, Mexico. To that end, and taking into account various approaches to critical theory and communication studies, the process of collective message generation is studied as a space for creation of historical experiences of struggle with the common goal of building emancipatory practices which could generate ‘another kind of communication’. Negativity, collectivity and history are lines that allow us to approach this kind of experiences, focusing our view at all times on the possibilities, contradictions and limits that frame them.