Supplementary Files
Keywords
liberalism
virtual
gay
citizenship
How to Cite
Abstract
This visual analysis reviews the virtual political advertising of the homosexual organization Fundación Iguales (Equals Foundation) during the first right wing government in Chile post-dictatorship. Analyzing different codes in audiovisual devices, this article recognizes the symbolic, emotional and physical construction through which homosexual citizenship appears in social networks. It is interested in recognizing how political audiovisual strategies have provided a receptive income of ‘the homosexual’ in Chile’s neoliberal policy. It is described the production of meaning that grants legitimacy and no opposition to the representation of the new gay citizen as well as the visual images that contributed to the validation of homosexuality. Finally, it is made a review of the political speeches on tolerance and equality that defend the construction of political narratives in favor of sexual diversity under liberal slogans.
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